Amis aussi la nuit
Also: Friends also at night
“Prendre soin de ses amis, c'est le faire aussi la nuit”
Santé publique France campaign (FR) launched 25 September 2019 and run until 2022 for 17-25 year olds, asking friends to look after each other at parties to reduce immediate harms from heavy drinking and cannabis use, on Snapchat, Instagram, YouTube, Spotify and Deezer, NRJ radio's C'Cauet show and posters in bars and student unions.
- Years
- 2019–2022
- Country
- France
- Topic
- AlcoholCannabisDrugsHarm reduction
- Asks people to
- RecognizeSeek helpStart
- Strategy
- Simple instructionSocial norms
- Channel
- InfluencerPrintRadioSocial (paid)Website
- Audience
- Young adultsYouth
Evidence
ProcessUnknown
Post-test mixed-methods evaluation (survey n=1,003; 23 interviews; 1 focus group): young adults appreciated the campaign, felt involved and found its peer-support approach acceptable; some disliked its language and tone. No behavioral outcome measured (Montagni 2022).
Sponsor (who paid)
- Santé publique France Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- C'est la base 2023
Sources
- Santé publique France press release: Amis aussi la nuit (25 September 2019) sponsor · 2019
- Montagni I, Abraham M, Tzourio C, Luquiens A et al. Mixed-methods evaluation of a prevention campaign on binge drinking and cannabis use addressed to young people. J Subst Use 2022 evaluation · 2022 · DOI 10.1080/14659891.2021.2022223
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. FR. Spans alcohol and cannabis; filed under cannabis per the #130 ownership rule. Run years 2019-2022 per Santé publique France's 2023 news item; the 2019 flight lasted one month. 'influencer' = NRJ C'Cauet radio segment inviting listener stories; check. Evaluation abstract read via OpenAlex; full text not opened. Site amisaussilanuit.fr not opened. Agency not named.
Record cases/fr-amis-aussi-la-nuit.json, updated 2026-10-28· Link to this campaign