C'est la base
“C'est la base”
Santé publique France campaign (FR), 25 September - 8 November 2023 at the start of the university year, giving young people eight basic tips to cut risks from heavy alcohol and cannabis use at parties (don't push friends to drink, eat first, drink water, call for help, offer a bed), with Konbini influencers, comedian Vincent Le Vrai's tutorial videos, radio and billboards.
- Years
- 2023
- Country
- France
- Topic
- AlcoholCannabisDrugsHarm reduction
- Asks people to
- Seek helpStart
- Strategy
- CelebrityHumorSimple instruction
- Channel
- InfluencerOutdoorRadioSocial (paid)
- Audience
- Young adultsYouth
Evidence
NoneUnknown
Pre-test only (see testing); no outcome evaluation found.
Sponsor (who paid)
- Santé publique France Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- Amis aussi la nuit 2019–2022
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. FR. Successor to Amis aussi la nuit. Mostly alcohol in its tips; filed under cannabis per the #130 ownership rule because the sponsor frames it as alcohol and cannabis. Whether it ran again in 2024-2026 not checked. Agency not named.
Record cases/fr-cest-la-base.json, updated 2026-10-28· Link to this campaign