Fresno County Fentanyl Awareness Campaign

Research notes

US-CA (Fresno County). Videos from the Fresno County YouTube channel (oEmbed-confirmed). Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages (procurement records): OUTFRONT Media (Board agenda item 22-0092, 22 Feb 2022: 'On August 5, 2021 the County of Fresno Purchasing Division executed Purchasing Agreement P-21-291 with OUTFRONT Media Inc. to provide Fentanyl Awareness marketing using billboards and geofencing' for the District Attorney and County Administrative Office; competitive bidding waived; Fresnoland, 21 Sep 2022, reports the 5-0 vote on Amendment I); Univision Television Group (agenda item 22-0921, 11 Oct 2022: Purchasing Agreement P10-0000021636 from 14 Feb 2022 'to provide Fentanyl Awareness marketing using television and radio public service announcements', then a retroactive agreement 'for a Fentanyl Awareness Campaign' from 20 Sep 2022, bidding suspended because Univision 'has the highest viewership amongst stations in Fresno'; First Amendment 23-1097 to USD 150,000). Creative appears to be in-house: the county and DA public information officers received a 2023 CAPIO award for the campaign (Legistar 23-0579). Neither OUTFRONT nor Univision has an agency file (media owners, not agencies). Check the numbers: an ABC30 report (Aug 2021, not opened) put DEA and county spending at USD 220,000 for six months; the county agreement maximum was USD 194,520. Separately, Fresno County DBH amended its Two Q, Inc. agreement 19-178 in May 2021 (+USD 50,000, total USD 2,470,000) to add 'substance use disorder awareness campaigns on the dangers of Fentanyl and the lifesaving drug Narcan' (Legistar 21-0289): possible separate DBH effort, not this DA/CAO campaign.