Fentanyl Doesn't Care. But We Do.

Research notes

US-CA (San Bernardino County). Stop the Void and INTO LIGHT Project are story partners. Videos from the county DBH YouTube channel (oEmbed-confirmed); the Narcan-kit versions are later waves (years not captured). County DBH also ran a 'Reel Reality' fentanyl film contest (not filed). Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages (procurement records): 3 Olives Media (Fountain Valley, CA), media planning and buying. Board item of 7 May 2024 (Contract 24-366): 'In June of 2023 SUDRS, in conjunction with 3 Olives, launched a four-week Campaign ... Purchase Order No. 41000303244 was issued in the amount of $199,000. The 2023 Campaign delivered 23,998,595 advertising impressions'; the 2024 eight-week wave added free Naloxone (Narcan) and fentanyl test strip information (31,388,123 impressions anticipated), billboards, radio, cable TV and streaming, with Spanish versions; awarded without competition. A 2025 wave ran under a USD 450,000 Department of Public Health contract with 3 Olives (27 Jan-30 Sep 2025). That the 2023 county release's 'Fentanyl Doesn't Care. But We Do.' videos are this media buy is inferred from sponsor, year and the Narcan follow-up wave. Creative producer not named (county release names Stop the Void and INTO LIGHT Project as story partners). From October 2026 DBH's media work moves to Civilian, Inc. (Contract 26-921, up to USD 4,305,000 through June 2031, of which USD 300,000 a year for a substance use disorder campaign including fentanyl): possible future vendor, not credited.