▶Videoyoutube.comLet's end the stigma of addiction
“Let's end the stigma of addiction.”
Scottish Government national campaign launched 6 December 2021, as part of its National Mission on drug deaths, saying that a drug or alcohol problem is a health condition and that people need help and support, not judgment. TV, newspaper and billboard ads showed people behind the stereotype and linked to an NHS inform page; it was accompanied by a stigma charter asking organisations to drop words like 'junkie' and 'alcoholic'.
- Years
- 2021–2022
- Country
- United Kingdom
- Topic
- AlcoholDrugsOpioids
- Asks people to
- Reduce stigmaSeek help
- Strategy
- Stigma reductionTestimonial
- Channel
- OutdoorPrintSocial (paid)TVWebsite
- Audience
- General public
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Scottish Government Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Let's End The Stigma of Addiction 2021 · tv · youtube
- Let's End The Stigma of Addiction - BSL Version 2021 · social-paid · youtube
Related campaigns
- How to Save a Life 2021–2022
- See Beyond - See the Lives 2023–now
Sources
Research notes
Discovered 2026-10-22 for #17. No agency named in the fetched pages. Covers drug and alcohol stigma, launched under the drug-deaths National Mission (opioids are the main driver of Scottish drug deaths). End year assumed. Executions are Scottish Government YouTube uploads (oEmbed-confirmed). The Telegraph criticised the cost and the language focus (search snippet only).
Record cases/gb-sct-lets-end-the-stigma-of-addiction.json, updated 2026-10-22· Link to this campaign