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stir.ac.ukSee Beyond - See the Lives
University of Stirling-led campaign launched in May 2023 with Scottish Families Affected by Alcohol and Drugs, SHAAP and The Salvation Army to end the stigma around deaths from drugs and alcohol. Family members and friends read letters to loved ones they lost in videos on a campaign website, visitors sign a respect pledge, and a Scottish Government-funded second phase (2025) took roadshows to stations and campuses.
- Years
- 2023–now
- Country
- United Kingdom
- Topic
- AlcoholDrugsOpioids
- Asks people to
- Reduce stigma
- Strategy
- Stigma reductionTestimonialUser generated content
- Channel
- EventsSocial (organic)Website
- Audience
- General public
Evidence
NoneUnknown
No evaluation found; sponsor reports national media attention.
Sponsor (who paid)
- University of Stirling Academic, creator
- Scottish Families Affected by Alcohol and Drugs NGO, partner
- Scottish Health Action on Alcohol Problems (SHAAP) NGO, partner
- The Salvation Army NGO, partner
- Scottish Government Foreign government, funder (phase two)
Credits (who made it)
- Hannah Carver Individual, 2023- source
Related campaigns
- Let's end the stigma of addiction 2021–2022
Sources
Research notes
Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Hannah Carver (quoted as Senior Lecturer and campaign lead voice in the Stirling release). Backed by MSPs Miles Briggs and Monica Lennon, who read letters to their fathers. Campaign site https://www.seebeyondscotland.com/ live 2026-10-22 (title 'Home | Seebeyondscotland'). Executions (letter videos) not yet added.
Record cases/gb-sct-see-beyond-see-the-lives.json, updated 2026-10-22· Link to this campaign