HeadsUpGuys
Online depression and suicide-prevention resource for men launched in 2015 by the University of British Columbia with Movember funding, offering a self-check screen, practical tips, men's stories and a therapist directory, promoted through search and social media.
- Years
- 2015–now
- Country
- Canada
- Topic
- Mental healthSuicide prevention
- Asks people to
- RecognizeSeek help
- Strategy
- Self efficacyTestimonial
- Channel
- SearchSocial (organic)Social (paid)
- Audience
- AdultsMenMen with depression.
Evidence
ProcessUnknown
Ogrodniczuk et al. (2021), 5-year web analytics: 1.67 million unique users, 1.95 million sessions, 53% organic search; four of the top 10 search queries bringing users were about suicidality; 71% of traffic from US, UK and Canada. No help-seeking outcome evaluation. Safe messaging: recovery-focused men's stories (Papageno-type); not formally scored.
Sponsor (who paid)
- University of British Columbia Academic, creator
- Movember Foundation NGO, funder
Credits (who made it)
- John Ogrodniczuk Individual, 2015- source
Related campaigns
- Man Therapy 2012–now
- Movember 2003–now
- Man Up 2016
Sources
- Ogrodniczuk JS et al. An evaluation of 5-year web analytics for HeadsUpGuys. Am J Mens Health 2021 evaluation · 2021 · DOI 10.1177/15579883211063322 · PMID 34861812
- Ogrodniczuk J et al. HeadsUpGuys: Canadian online resource for men with depression. Can Fam Physician 2018;64(2):93-94 history · 2018 · PMID 29449231
- Helping men fight depression (CAUT Bulletin) news · 2015
Research notes
Credits checked 2026-10-22 against fetched pages: John Ogrodniczuk (Wikipedia: launched 2015 by Ogrodniczuk, UBC professor of psychiatry; his authorship of the program's own papers listed in sources is consistent). Corrected 2026-10-22: source changed from the CAUT Bulletin page, which describes the launch (Men's Depression and Suicide Network, Movember, UBC) but does not name Ogrodniczuk.
Record cases/headsupguys.json, updated 2026-10-22· Link to this campaign