ca.movember.comMovember
Also: Movember Foundation
Moustache-growing fundraiser started in Melbourne in 2003 that became a global men's health charity; mental health and suicide prevention became one of its three cause areas, and it funds programs such as HeadsUpGuys and the Man Up documentary trial.
- Years
- 2003–now
- Country
- AustraliaCanadaUnited KingdomUnited States
- Topic
- Mental healthSuicide prevention
- Asks people to
- Seek helpTalk to someone
- Strategy
- Coined termHumorSocial norms
- Channel
- EventsSocial (organic)Social (paid)
- Audience
- AdultsMenMen.
Evidence
Self-reportedUnknown
Fundraising figures only (e.g. AUD 21.5 million raised by 134,171 participants in 2007). No evaluation of the Movember campaign's own effect on men's help-seeking found; it funds evaluated programs (see man-up, headsupguys). Safe messaging: not scored.
Sponsor (who paid)
- Movember Foundation NGO, creator and funder
Credits (who made it)
Not recorded yet.
Related campaigns
- Man Up 2016
- HeadsUpGuys 2015–now
- beyondblue: the national depression initiative 2000–now
Sources
- Movember history (Movember) sponsor · 2015
- Movember (Wikipedia) reference
Research notes
'Mo' / 'Mo Bros' is a coined term. beyondblue was Movember's second Australian partner (depression). Date mental health became a formal pillar not verified.
Record cases/movember.json, updated 2026-10-22· Link to this campaign