promoview.com.brImmortal Fans
Also: Fãs Imortais · Torcedor Imortal
Sport Club Recife invited its fans to carry a club-branded organ donor card so their support could 'live on' after death; launched at a match where players walked out with patients on transplant waiting lists, backed by TV, radio, outdoor and social media.
- Years
- 2013
- Country
- Brazil
- Topic
- Organ donation
- Asks people to
- StartTalk to someone
- Strategy
- Brand symbolTestimonialTrusted messenger
- Channel
- AppEventsOutdoorPrintRadioSocial (organic)TV
- Audience
- AdultsMenSupporters of Sport Club Recife, Pernambuco
Evidence
Self-reportedUnknown
Agency claims about 51,000 donor cards issued, organ donation in the region up 54% in a year and the corneal transplant waiting list in Recife cut to zero; later award entries give 60,000+ cards and 68%. No independent analysis of Pernambuco donation or family-consent data found. Promo & Activation Grand Prix, Cannes 2013.
Sponsor (who paid)
- Sport Club Recife NGO, sponsor (football club)
Credits (who made it)
- Ogilvy Brasil Creative, 2013 source
Related campaigns
Sources
Research notes
Credit fetched from PromoView and Acontecendo Aqui 2026-10-22 (both say 'Ogilvy', Brazil; city not stated; commonly reported as São Paulo). WARC summary fetched but gives no figures. Results figures from search snippets of award entries and PromoView ('the agency says'). Start year 2013 is the award year; the campaign may have launched in 2012: verify. In Brazil family consent decides donation, so a donor card is a conversation prompt rather than a legal registration: the 'cards issued' number is not a donor-registry number. Sponsor type: a football club has no sponsor type; 'ngo' is the closest.
Record cases/immortal-fans.json, updated 2026-10-22· Link to this campaign