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More Than Tired

Unbranded narcolepsy awareness campaign from drug maker Jazz Pharmaceuticals, built on its survey finding that few people understand narcolepsy. TV and digital ads show people falling asleep in daily life and send viewers to MoreThanTired.com, which offers symptom screeners for adults and children, a conversation starter for doctor visits, and patient videos.

Years
2013–now
Country
United States
Topic
Sleep
Asks people to
RecognizeSeek helpTalk to someone
Strategy
Self screeningService linkTestimonial
Channel
PrintTVWebsite
Audience
AdultsGeneral publicParents
People with excessive daytime sleepiness and parents of children with symptoms

Evidence

NoneUnknown

Sponsor (who paid)

  • Jazz Pharmaceuticals Industry

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. More Than Tired (campaign site) sponsor
  2. Adult narcolepsy symptom screener sponsor
  3. Xyrem campaign from under-fire Jazz keeps narcolepsy awareness at the fore (Sleep Review summary of FiercePharma) news · 2016

Research notes

Created 2026-10-24 by an AI research pass for #103 (D1); not reviewed by a person. Disease-awareness campaign run alongside Jazz's narcolepsy drugs (Xyrem, Xywav); the site links to a product page. The FiercePharma article (403, not opened) said it began as a TV and digital pilot in a few cities about three years before late 2016; start year not confirmed. To verify: 2013 start year; whether TV ads still run.

Record cases/jazz-more-than-tired.json, updated 2026-10-24· Link to this campaign