▶Videoyoutube.comDon't Count Us Out
Also: Support Addiction Recovery
“Don't count us out.”
Public Health - Seattle & King County and the King County Department of Community and Human Services (US-WA) stigma-reduction campaign launched October 27, 2022, telling King County adults 19-65 that substance use disorder does not define someone's future and recovery is possible, with recovery stories on connected TV, YouTube, Facebook, Instagram, billboards and streaming audio driving to SupportAddictionRecovery.com. New recovery-story videos followed in 2025.
- Years
- 2022–now
- Country
- United States
- Topic
- DrugsOpioids
- Asks people to
- Reduce stigmaSupport a policy
- Strategy
- Stigma reductionTestimonial
- Channel
- OutdoorRadioSocial (paid)TVWebsite
- Audience
- AdultsKing County adults 19-65.
Evidence
Self-reportedUnknown
County reports 82% reach of the target audience (impressions, clicks, video/audio completions, site engagement), exposing most of King County's 1.48 million adults. 2023 NACo Achievement Award, best in category (Health). No attitude outcome evaluation found.
Sponsor (who paid)
- Public Health - Seattle & King County State local government, co-sponsor
- King County Department of Community and Human Services State local government, co-sponsor
Credits (who made it)
- Rescue | The Behavior Change Agency Creative, 2022- source
Executions (individual ads)
- Real Stories of Recovery | Support Addiction Recovery (2 min) 2025 · social-paid · youtube
- Carolyn's Story | Support Addiction Recovery (:30) 2025 · social-paid · youtube
- Harm Reduction Leads to Recovery and Hope | Support Addiction Recovery (:30) 2025 · social-paid · youtube
Related campaigns
- Life Unites Us 2020–now
- #StateWithoutStigMA 2015–now
- Laced & Lethal 2021–now
Sources
Research notes
US-WA (King County / Seattle). Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: NACo award page says the county launched the campaigns "in coordination with the King County Council and Behavior Change Agency Rescue". Launch date (Oct 27, 2022) and funding ($500,000 in American Rescue Plan Act funds secured by Councilmember Reagan Dunn) are from search snippets of the county release (kingcounty.gov/en/legacy/depts/health/news/2022/october/27-dont-count-us-out), which did not render when fetched; no settlement money shown. Topic covers substance use disorder broadly, with opioids central to King County's overdose work. 2022 launch spots not found on YouTube. Ad library search: "Support Addiction Recovery", "Public Health - Seattle & King County".
Record cases/king-county-dont-count-us-out.json, updated 2026-10-22· Link to this campaign