Agencyrescueagency.comRescue | The Behavior Change Agency
Formerly: Rescue Social Change Group · Rescue Agency
- Kind
- Social marketing
- Parent
- independent
- Country
- US
- Website
- https://rescueagency.com
- Clients
- FDA Center for Tobacco Products · Virginia Foundation for Healthy Youth · Vermont Department of Health · County of San Diego · Sussex County (NJ) Board of Commissioners
Campaigns (13)
| Campaign | Client | Year | Topic | Role |
|---|---|---|---|---|
| Sussex County Opioid Use Prevention and Treatment Marketing & Advertisements Years in case credit: 2024-2025. Licensed and customized ready-made campaign plus influencer packages; $130,000. Settlement-funded. | Sussex County (NJ) Board of Commissioners | 2024 | Opioids | Creative |
| Fentanyl Frontline (LA County DPH) Inferred credit: creator videos titled '... | Fentanyl Frontline' are uploaded to Rescue Agency's YouTube channel (oEmbed author 'Rescue Agency'); no Rescue case page or county document naming the agency found. | Los Angeles County Department of Public Health, Substance Abuse Prevention and Control | 2023 | Opioids | Digital |
| A Dose of Truth Rescue blog: the state has 'been working with Rescue Agency to develop and implement A Dose of Truth'. | Illinois Department of Human Services (IDHS/SUPR) and Prevention First | 2022 | Opioids | Creative |
| Don't Count Us Out (substance use disorder and recovery stigma reduction) | King County, Washington | 2022 | Opioids | Creative |
| Up to Us (Countywide Stigma Reduction and Suicide Prevention Media Campaign) lead County BHS director's report, Aug 2021: Stigma Reduction and Suicide Prevention Media Campaign (Up to Us) contract with Rescue Agency. | County of San Diego Behavioral Health Services | 2021 | Suicide prevention | Creative |
| Laced and Lethal (youth fentanyl overdose prevention) | King County, Washington (Public Health - Seattle & King County) | 2021 | Opioids | Creative |
| Down and Dirty lead JSI Research & Training evaluation report, Sept 2017: VTCP has worked with Rescue Social Change Group since 2012 on the rural youth campaign. | Vermont Department of Health (Vermont Tobacco Control Program) | 2017 | Tobacco | Creative |
| This Free Life 2018 impact report describes This Free Life for 800,000+ LGBT young adults, launched May 2016. FDA sponsorship confirmed by the FDA task order 'LGBT young adult tobacco education campaign extension', 2015-2018: https://www.usaspending.gov/award/CONT_AWD_HHSF22301003T_7524_HHSF223201210006I_7524. | FDA Center for Tobacco Products | 2016 | Tobacco | Creative |
| Fresh Empire Rescue case page names FDA and the hip-hop youth audience (12-17). FDA task order 2012-2018 for a 'campaign to prevent tobacco use among discrete segments of youth aged 12-15', about $152M: https://www.usaspending.gov/award/CONT_AWD_HHSF22301002T_7524_HHSF223201210006I_7524. Shorty Awards entry: https://shortyawards.com/1st-socialgood/fresh-empire-the-first-national-hip-hop-tobacco-prevention-campaign (not re-opened). | FDA Center for Tobacco Products | 2015 | Tobacco | Creative |
| HAVOC lead 'Wreaking Havoc on Smoking' (Oklahoma): co-author is a Rescue Social Change Group employee, 'the company that implemented the intervention'. New Mexico evaluation (Albuquerque bars, 2009-2013, Rescue implemented): https://pmc.ncbi.nlm.nih.gov/articles/PMC5131639. Funding agencies not confirmed. | Oklahoma and New Mexico tobacco control programs | 2009 | Tobacco | Creative |
| Y Street Rescue blog, Aug 2021: 'Fifteen years ago, we proudly helped VFHY create Y Street' and Rescue's youth engagement team has led it since; year approximate. | Virginia Foundation for Healthy Youth | 2006 | Tobacco | Strategy |
| Commune lead Case page: social branding campaign for bar-going young adult 'Hipsters', with formative research in California and Minnesota. PMC4292932 says the Hipster intervention was implemented in San Diego. Earlier record said California and Vermont clients; not confirmed. | Tobacco control program, San Diego, California (funder not named on the case page) | Tobacco | Creative | |
| Over the Dose | Vermont Department of Health | Opioids | Creative |
Research notes
San Diego, founded 2001. Credits checked 2026-10-22 against fetched pages: Rescue case pages, 2018 impact report, Vermont/JSI report, San Diego County report, Rescue blog, PMC papers, USAspending FDA task orders (API). Corrected 2026-10-22: HAVOC source moved from an unreachable CDC conference abstract to the PMC evaluations; Commune client narrowed to what the pages support. No source found crediting Rescue for FDA The Real Cost (FCB New York is the credited creative agency). Opioid campaigns added 2026-10-22 from case credits (il-a-dose-of-truth, king-county-dont-count-us-out, king-county-laced-and-lethal, la-county-fentanyl-frontline, vt-over-the-dose); each source is the page the case cites. Local opioid campaign credits added 2026-10-22 for #17.
Sources
Record agencies/rescue-agency.json, updated 2026-10-22