Sugar Pack
Also: Choose Health LA sugary drinks campaign
“You wouldn't eat 22 packs of sugar. Why are you drinking them?”
Los Angeles County Department of Public Health transit and media campaign (US-CA, Los Angeles County) launched in fall 2011 under Choose Health LA, showing the sugar in popular drinks as stacks of sugar packets. It ran mainly in low-income, high-obesity areas.
- Years
- 2011
- Country
- United States
- Topic
- Nutrition
- Asks people to
- StopSubstitute
- Strategy
- Metaphor
- Channel
- OutdoorSocial (paid)TV
- Audience
- AdultsParents
Evidence
ObservationalUnknown
Street-intercept survey of Metro riders (n=1,041, 56% response; ~60% exposed) by LA County DPH authors examined exposure and intention to reduce soda; intentions, not consumption, were measured. Moderate soda drinkers (1-6 a week) were 1.95 times as likely as daily drinkers to intend to cut down (Robles 2015).
Sponsor (who paid)
- Los Angeles County Department of Public Health State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
- Robles B, Blitstein JL, Lieberman AJ, Barragan NC, Gase LN, Kuo T. The relationship between amount of soda consumed and intention to reduce soda consumption among adults exposed to the Choose Health LA 'Sugar Pack' health marketing campaign. Public Health Nutr 2015 evaluation · 2015 · DOI 10.1017/S1368980014003097 · PMID 25563757
- ABC7: LA County tackles obesity issue with campaign on sugary drinks news · 2011
- Barragan NC et al. The 'sugar pack' health marketing campaign in Los Angeles County, 2011-2012. Health Promot Pract 2014 evaluation · 2014 · DOI 10.1177/1524839913507280 · PMID 24149214
Research notes
US-CA (Los Angeles County). Ad library search: "Los Angeles County Department of Public Health", "LA County Public Health", "Choose Health LA". Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search). Corrected 2026-10-22: the unconfirmed intercept-survey source is Robles B, ... Gase LN, Kuo T, Public Health Nutr 2015 (n=1,041, 56% response, about 60% exposed; DOI checked on Crossref and PMID via NCBI esummary 2026-10-22); replaced the placeholder entry with the full citation. Evidence level unchanged. Evaluation sources added 2026-10-22 (citation snowballing / helpline pass): Barragan 2014; evidence level and outcome unchanged.
Record cases/lac-sugar-pack.json, updated 2026-10-22· Link to this campaign