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whyy.org

Do You Know What Your Kids Are Drinking?

Also: Get Healthy Philly sugary drinks campaign

“Do you know what your kids are drinking?”

Philadelphia Department of Public Health multimedia campaign (US-PA, Philadelphia) launched January 2011 under Get Healthy Philly, asking caregivers to replace sugary drinks with water and other non-sugary drinks, on TV, radio, transit, text messages and in corner stores and barbershops.

Years
2011
Country
United States
Topic
Nutrition
Asks people to
StopSubstitute
Strategy
Simple instruction
Channel
OutdoorRadioSMSTV
Audience
Parents

Evidence

ObservationalUnknown

Rolling cross-sectional surveys of 1,367 parents: TV PSA exposure was associated with intention to substitute non-sugary drinks for the parent (P=.04) and child (P=.02), with effects growing the longer the campaign ran. Intentions only; consumption not measured.

Sponsor (who paid)

  • Philadelphia Department of Public Health (Get Healthy Philly) State local government, funder and creator

Credits (who made it)

  • Annenberg School for Communication, University of Pennsylvania Research evaluation, 2011-2012 source

Related campaigns

Sources

  1. Bleakley A et al. Do You Know What Your Kids Are Drinking? Evaluation of a Media Campaign to Reduce Consumption of Sugar-Sweetened Beverages. Am J Health Promot 2018;32(6):1409-1416 evaluation · 2017 · DOI 10.1177/0890117117721320 · PMID 28805073
  2. WHYY: Philly launches campaign targeting smoking, sugar news · 2011

Research notes

US-PA (Philadelphia). Partly CDC-funded (Communities Putting Prevention to Work). Credits checked 2026-10-22 against fetched pages: Annenberg (Bleakley et al., Am J Health Promot 2018, doi 10.1177/0890117117721320: Annenberg authors; 9 survey waves January 2011 - March 2012; PSA aired February 2011 - March 2012). Corrected 2026-10-22: years changed from 2011-2017 to 2011-2012, the fieldwork period (paper published online 2017). Ad library search: "Philadelphia Department of Public Health", "Get Healthy Philly". Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search).

Record cases/phl-do-you-know-what-your-kids-are-drinking.json, updated 2026-10-22· Link to this campaign