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Massachusetts Substance Use Helpline: Stories of Hope

Also: Hope Is Here · HelplineMA Stories of Hope

“Hope is here.”

Massachusetts Department of Public Health campaign (US-MA) promoting the Massachusetts Substance Use Helpline, run by Health Resources in Action: testimonial videos of people in recovery and family members, launched October 2018 and refreshed in fall 2020 and January 2023, ending with 'Call the Massachusetts Substance Use Helpline at 800-327-5050'.

Years
2018–now
Country
United States
Topic
DrugsOpioids
Asks people to
Reduce stigmaSeek help
Strategy
Service linkStigma reductionTestimonial
Channel
Social (organic)TVWebsite
Audience
AdultsGeneral public
People with substance use disorders and their families; English and Spanish.

Evidence

NoneUnknown

No outcome evaluation found.

Sponsor (who paid)

  • Massachusetts Department of Public Health, Bureau of Substance Addiction Services State local government, funder
  • Health Resources in Action (HRiA) NGO, Helpline operator; launched the Stories of Hope campaign

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Related campaigns

Sources

  1. HRiA: Massachusetts Substance Use Helpline highlighted in Governor's press event at HRiA (Stories of Hope launch) sponsor · 2018
  2. HelplineMA: Stories of Hope (Wayback, Dec 2023) archive

Research notes

US-MA. Discovered 2026-10-22 for #17. HRiA page (metadata 2018) says HRiA launched Stories of Hope on 18 October, the day of a Governor's press event, featuring 'real people who are in recovery and spreading the hope of the Helpline across Massachusetts', and that speakers announced additional funding to promote the Helpline. Execution years are MassDPH YouTube upload dates (Oct-Nov 2020 and 5-6 Jan 2023); undated ones are embedded on the Stories of Hope page. Mi Camino and Online Recovery Support (Nov 2020) point to helplinema.org and are grouped here. Paid TV placement assumed from 30/15-second cuts, not confirmed. Unverified (no page found that credits an outside agency). Topic covers all substances, not opioids only. helplinema.org blocks direct fetches (Cloudflare 403); read via Wayback. Ad library search: "Massachusetts Substance Use Helpline", "HelplineMA". Procurement search 2026-10-22: Massachusetts CTHRU spending (dataset pegc-naaa) shows DPH payments from appropriation 45129093 'Massachusetts State Opioid Response (SOR)' under object codes E13 Advertising / HH3 Media Design to Argus Communications Inc (FY2020 USD 897,069; FY2021 1,747,209; FY2022 1,547,295; FY2023 2,663,614) and CauseMedia Inc (FY2021 USD 1,904,784); both are possible vendors for the 2020-2023 Helpline spots (Argus also received DPH 'Behavioral Health Resources Public Awareness' (40000011) payments in FY2020, USD 363,087), but payments carry no campaign name, so neither is credited.

Record cases/ma-helpline-stories-of-hope.json, updated 2026-10-22· Link to this campaign