More About Marijuana
“Marijuana is Legal. Know the Laws.”
Massachusetts Cannabis Control Commission and Department of Public Health public awareness campaign (US-MA), required by Chapter 55 of the Acts of 2017 and paid from the Marijuana Regulation Fund: a parent campaign from July 2018 on talking with kids about underage use, and a responsible-use campaign for adults from March 2019, both driving to MoreAboutMJ.org.
- Years
- 2018–now
- Reach
- 20.8M impressions as reported“28 weeks: 20.8 million impressions, 362,113 site users.”
- Country
- United States
- Budget
- USD 2,000,000 over two fiscal years; media USD 471,977 (parent campaign) and USD 1,211,637 (responsible use campaign) (CCC 2020 report).
- Topic
- CannabisDrugs
- Asks people to
- StartTalk to someone
- Strategy
- Self efficacySimple instruction
- Channel
- OutdoorPoint of salePrintRadioSocial (paid)TVWebsite
- Audience
- AdultsParents
Evidence
Self-reportedUnknown
Sponsor's pre/post statewide surveys (run by its vendor through SurveyUSA and Lucid): 50.7% recalled any campaign message; 'Marijuana is Legal. Know the Laws.' was recognized by 49%. People who saw the campaign were more likely to know the legal age is 21 and to say cannabis is riskier for youth; those who saw the parent ads were more likely to say they would lock cannabis away. 28 weeks: 20.8 million impressions, 362,113 site users.
Sponsor (who paid)
- Massachusetts Cannabis Control Commission State local government, funder and creator
- Massachusetts Department of Public Health State local government, co-sponsor
Credits (who made it)
- More Advertising Creative, 2018-2019 source
Related campaigns
- Good to Know 2015–now
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-MA. First phase ran July 2018 - June 2019 (28 weeks); a later phase covered home manufacturing, and a 2022 CCC release still pointed to MoreAboutMJ.org (not opened), so end year left open. Channels from the report: YouTube, Snapchat, Facebook, Twitter, TV, radio, billboards, convenience-store posters, transit posters, brochures. Recall and knowledge comparisons are exposed vs unexposed in sponsor surveys, not a controlled design. Check figures before quoting. The 'Talk. They'll Listen.' tagline named in the lead list was not found; logged as a lead. Ad library search: "More About Marijuana", "Cannabis Control Commission".
Record cases/ma-more-about-marijuana.json, updated 2026-10-28· Link to this campaign