The New Look of Nicotine Addiction
Massachusetts Department of Public Health (US-MA) statewide campaign launched in July 2018, its first aimed at parents about vape pens and e-cigarettes, with posters, flyers and online messages explaining that the products contain nicotine that can addict teens and harm brain development, and giving parents facts and talking tips.
- Years
- 2018–now
- Country
- United States
- Topic
- TobaccoVaping
- Asks people to
- Never startTalk to someone
- Strategy
- Self efficacy
- Channel
- PrintSocial (paid)Website
- Audience
- Parents
Evidence
NoneUnknown
Sponsor (who paid)
- Massachusetts Department of Public Health, Office of Community Health and Tobacco Use Prevention (Make Smoking History) State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
Research notes
Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). US-MA. A later DPH campaign for middle and high school students with the Office of Consumer Affairs and Business Regulation is described on mass.gov (not opened; mass.gov returned 403). endYear unknown. Check the numbers: 'almost 24%' of high school students currently using e-cigarettes, 'nearly half' tried.
Record cases/ma-new-look-of-nicotine-addiction.json, updated 2026-10-28· Link to this campaign