This Ad Won't Make You Quit Vaping
Massachusetts Department of Public Health (US-MA) campaign launched in November 2025 for 18-24-year-olds who vape or use nicotine pouches. Its line, 'This ad won't make you quit vaping', is followed by reasons such as feeling less anxious and stressed; it avoids graphic imagery and sends people to text the Massachusetts Quitline. Paid for with JUUL settlement money; runs in English and Spanish on Meta, TikTok, YouTube, Google and Twitch.
- Years
- 2025–now
- Country
- United States
- Topic
- TobaccoVaping
- Asks people to
- Seek helpStop
- Strategy
- Cessation service linkSelf efficacy
- Channel
- SearchSocial (paid)
- Audience
- Young adultsYoung adults 18-24 who vape or use nicotine pouches; English and Spanish.
Evidence
NoneUnknown
Sponsor (who paid)
- Massachusetts Department of Public Health State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- The New Look of Nicotine Addiction 2018–now
- Ready to Quit 2024–now
Sources
Research notes
Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). US-MA. The DPH press release on mass.gov returned 403 and was not read. Funding: JUUL Labs settlement funds secured by the Attorney General (per the article). The ga-ready-to-quit record says Georgia DPH runs a campaign with the same name for 18-24s, so this may be a shared creative template; who made it is not known. Not to be confused with a cessation service; it promotes the Quitline (text Start to 36072).
Record cases/ma-this-ad-wont-make-you-quit-vaping.json, updated 2026-10-28· Link to this campaign