Stop an Overdose with Narcan

Research notes

US-MA. Discovered 2026-10-22 for #17. Spots uploaded to the MassDPH YouTube channel on 26 Oct 2020 (descriptions: 'Fentanyl has been found in street drugs like heroin, cocaine, and counterfeit pills... Call 911 and carry Narcan'); DPH still lists 'Stop an Overdose' among its opioid campaigns and the Narcan page was live in December 2021, but no paid 2021+ flight was confirmed, and no launch release, budget or agency was found. Earlier DPH naloxone messaging ('Make the Right Call', reissued c. 2019-2020 per an undated mass.gov release seen only as a search result) may belong here. Unverified (no page found that credits an agency). mass.gov blocks direct fetches (403); pages read via Wayback. Ad library search: "Massachusetts Department of Public Health" Narcan. Procurement search 2026-10-22: Massachusetts CTHRU spending (dataset pegc-naaa) shows DPH payments from appropriation 45129093 'Massachusetts State Opioid Response (SOR)' under object codes E13 Advertising / HH3 Media Design to Argus Communications Inc (FY2020 USD 897,069; FY2021 1,747,209; FY2022 1,547,295; FY2023 2,663,614) and CauseMedia Inc (FY2021 USD 1,904,784); both are possible vendors for the 2020 Narcan spots, but payments carry no campaign name, so neither is credited. Corrected 2026-10-22: the Narcan page was not retired; mass.gov/stop-an-overdose-with-narcanr now 301-redirects to https://www.mass.gov/stop-an-overdose-with-naloxone ('Stop an Overdose with Naloxone', read via Wayback https://web.archive.org/web/20260926141843/https://www.mass.gov/stop-an-overdose-with-naloxone because mass.gov blocks scripts).