▶Videoyoutube.comFocus on Fentanyl
“Together, our focus on fentanyl can save lives.”
Maricopa County (Arizona) video series and website launched 6 December 2023 under Board of Supervisors Chairman Clint Hickman, uniting Public Health, the Medical Examiner, the County Attorney and the Sheriff: a mother whose son died from one fentanyl-laced hydrocodone pill, a young man in recovery, overdose signs and naloxone use, and enforcement messages, packaged as conversation starters for families, schools and community partners.
- Years
- 2023–now
- Country
- United States
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Never startRecognizeTalk to someone
- Strategy
- Fear appealSimple instructionTestimonialTrusted messenger
- Channel
- Social (organic)Website
- Audience
- General publicParentsYouthFamilies, teachers, school administrators, community leaders, public health partners and law enforcement in Maricopa County.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Maricopa County (Board of Supervisors, Department of Public Health, Office of the Medical Examiner, County Attorney, Sheriff's Office) State local government, funder and creator
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Focus on Fentanyl 2023 · website · youtube
- A Mother Shares the Heartbreaking Story of Losing Her Son to Fentanyl 2023 · website · youtube
- Ronny Morales Talks About Overcoming His Fentanyl Addiction 2023 · website · youtube
- The Office of the Medical Examiner Gives Data on Fentanyl Deaths 2023 · website · youtube
- Dr. Sunenshine on Fentanyl Overdose 2023 · website · youtube
- Chairman Hickman on Fentanyl 2023 · website · youtube
- County Attorney Rachel Mitchell Prosecuting Fentanyl Dealers 2023 · website · youtube
- MCSO Detective Shay on Fentanyl Crisis 2023 · website · youtube
Related campaigns
- One Pill Can Kill 2021–now
- Make the Call 2022–now
Sources
Research notes
US-AZ (Maricopa County). Discovered 2026-10-22 for #17. No production or agency credit found (county Office of Communications release). Executions are the eight videos embedded on the Focus on Fentanyl page (oEmbed-confirmed); year set to the December 2023 release. The County Attorney's Fentanyl Awareness page and community forums (2023-2024) link back to this series. No paid media confirmed.
Record cases/maricopa-focus-on-fentanyl.json, updated 2026-10-22· Link to this campaign