Make the Call

▶Videoyoutube.com

Also: Haga la llamada

“Every second counts. Make the call.”

Pima County (Tucson) overdose response campaign launched September 2022 by the Pima County Attorney's Office with the Sheriff's Department and Tucson Police, paid for from the county's first opioid settlement installment. Bilingual PSAs featuring County Attorney Laura Conover, Sheriff Chris Nanos and Police Chief Chad Kasmar tell people to call 911 immediately during an overdose, explain that Arizona's Good Samaritan law protects callers from possession charges, and show how to get and use naloxone; later spots (2024) feature overdose survivor Bryan Hamilton.

Years: 2022–now
Country: United States
Topic: Harm reduction Opioids
Asks people to: Recognize Seek help Start
Strategy: Policy paired Simple instruction Testimonial Trusted messenger
Channel: Print Social (organic)TV
Audience: General public
Pima County residents; English and Spanish versions.

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

Pima County Attorney's Office State local government, funder and creator
Pima County opioid settlement funds Settlement funded, funding source

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Pima County Attorney’s Office Launches “Make the Call” campaign to combat drug overdose trend 2022 · tv · youtube
Make the Call campaign PSA (30s) 2022 · tv · youtube
La Oficina del Fiscal del Condado de Pima lanza la campaña “Haga la llamada” 2022 · tv · youtube
La Oficina del Fiscal del Condado de Pima lanza la campaña “Haga la llamada” (version 2) 2022 · tv · youtube
"Make the Call" PSA Part #2: A Conversation with Bryan Hamilton 2024 · social-organic · youtube
"Make The Call" PSA Part #2: A Conversation with Bryan Hamilton (version 2) 2024 · social-organic · youtube
"Make the Call" PSA #2 Una conversación con Bryan Hamilton 2024 · social-organic · youtube
"Make the Call" PSA #2 Una conversación con Bryan Hamilton (version 2) 2024 · social-organic · youtube
Our new #Narcan #PSA is out! (Bryan Hamilton short) 2024 · social-organic · youtube
Make the Call and Keep #Narcan/Naloxone in your first aid kit (short) 2024 · social-organic · youtube
Make the Call Narcan PSA Part 3 2024 · social-organic · youtube

Related campaigns

Focus on Fentanyl 2023–now
Naloxone Saves Lives 2024–now

Sources

KGUN 9: Make the Call campaign reminds public to call 911 to prevent overdose deaths news · 2022
AZPM: A new Pima County overdose prevention campaign begins news · 2022
Pima County Attorney's Office YouTube channel archive

Research notes

US-AZ (Pima County/Tucson). Discovered 2026-10-22 for #17. Settlement funding per AZPM (29 Sept 2022): "The first installment of $1.5 million from a legal settlement with pharmaceutical companies and distributors is funding the new campaign." No production agency credited. TV channel from coverage saying local TV news partners would air the PSAs; posters in English and Spanish. Execution years from YouTube relative upload times (2022 launch spots about 4 years old; Bryan Hamilton spots about 2 years old). Pima County and Tucson later pooled settlement funds with a planned regional awareness campaign (2024 IGA); not found as launched.

Record cases/pima-make-the-call.json, updated 2026-10-22· Link to this campaign