Carry Naloxone (Maryland)

▶Videoyoutube.com

Also: Be a Hero: Save a Life With Naloxone · Stop Overdose: Carry Naloxone

“Carry naloxone. Save a life.”

Maryland Department of Health naloxone campaign (US-MD): 'Be a Hero: Save a Life With Naloxone' added in the STR grant's second year, followed by 2024 and 2025 waves telling Marylanders that overdoses happen in families like theirs and to carry naloxone at all times, with English and Spanish how-to videos.

Years: 2018–now
Country: United States
Budget: Not published; federal STR/SOR grant funds (NASADAD).
Topic: Harm reduction Opioids
Asks people to: Recognize Start
Strategy: Self efficacy Simple instruction
Channel: Outdoor Radio Social (paid)TV Website
Audience: General public
General public, diverse cast; English and Spanish.

Evidence

Self-reportedUnknown

No campaign evaluation found. State reports naloxone distribution rose sharply since 2020, but no source ties that to the campaign.

Sponsor (who paid)

Maryland Department of Health, Behavioral Health Administration (Office of Public Awareness) State local government, funder and creator (federal STR/SOR grant funds)

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Stop Overdose: Carry Naloxone 2024 · tv · youtube
Lleva contigo Naloxona. Salva una vida. 2024 · tv · youtube
What You Need to Know About Naloxone: Naloxone Training 2024 · website · youtube
Cómo administrar naloxona 2024 · website · youtube
Naloxone - English 2025 · tv · youtube
Naloxone - Spanish 2025 · tv · youtube

Related campaigns

Dangers of Fentanyl / Fentanyl is in Maryland 2018–now
Maryland Good Samaritan Law awareness campaign 2018–now
Save a Life. Carry Naloxone. 2016
Fentanyl and Naloxone Awareness (ONDCP and Ad Council) 2023–now

Sources

Stop Overdose Maryland: Public Awareness Resources (PSA and toolkit page) sponsor · 2026
NASADAD: Maryland State Opioid Response (SOR) initiatives brief reference · 2024
NASADAD: Addressing Opioid and Stimulant Misuse and Disorders: Maryland STR/SOR brief reference · 2021

Research notes

US-MD. Discovered 2026-10-22 for #17. Unverified (no page found that credits the agency): no creative agency named for this campaign on any page opened. Start year is the STR grant's second year (about 2018) per NASADAD 2021; a 2014 'Be a Hero' naloxone launch appears in search snippets only (not verified). Execution years are YouTube upload dates. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/md-carry-naloxone.json, updated 2026-10-23· Link to this campaign