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Dangers of Fentanyl / Fentanyl is in Maryland

Also: Fentanyl is in Maryland · Fentanyl & Xylazine · Fentanyl Awareness 2026

Maryland Department of Health fentanyl awareness campaign (US-MD): a 2018 PSA with Ravens safety Tony Jefferson, then a 2024 multimedia wave warning that fentanyl and xylazine may be in any street drug, even for casual users, and a 2026 refresh; English and Spanish TV, radio, digital and print.

Years
2018–now
Country
United States
Budget
Not published; federal SOR grant funds (NASADAD 2024).
Topic
DrugsHarm reductionOpioids
Asks people to
RecognizeSeek help
Strategy
Fear appealService link
Channel
PrintRadioSocial (paid)TVWebsite
Audience
General publicYoung adults
General public with attention to 'potential unsuspecting drug users' including casual users; English and Spanish.

Evidence

Self-reportedUnknown

Sponsor-reported awards: silver MUSE award and two silver Telly Awards for the 'Dangers of Fentanyl' PSA (NASADAD 2024); SRB's fentanyl and xylazine PSA was nominated for a National Capital Chesapeake Bay Emmy (2024). No outcome evaluation found.

Sponsor (who paid)

Credits (who made it)

Executions (individual ads)

Related campaigns

Sources

  1. MDH: Ravens safety Tony Jefferson appears in fentanyl and stigma PSAs sponsor · 2018
  2. Women in Film & Video DC: SRB Emmy Nomination (fentanyl and xylazine PSA for MDH and MPT) news · 2024
  3. Stop Overdose Maryland: Public Awareness Resources (PSA and toolkit page) sponsor · 2026
  4. NASADAD: Maryland State Opioid Response (SOR) initiatives brief reference · 2024
  5. NASADAD: Addressing Opioid and Stimulant Misuse and Disorders: Maryland STR/SOR brief reference · 2021

Research notes

US-MD. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: SRB Communications produced the 30-second English and Spanish TV and radio PSAs plus digital and print assets on fentanyl and xylazine, under contract with MDH in partnership with Maryland Public Television (WIFV, 7 Oct 2024). Which video on the PSA page is the SRB spot is inferred (the 2024 'Fentanyl is in Maryland' pair). MDH also made a 2016 fentanyl PSA with Maryland Public Television (search result only, page returned 404; not added). The 2018 Tony Jefferson spot was not found on YouTube. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/md-dangers-of-fentanyl.json, updated 2026-10-23· Link to this campaign