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Talk to Your Doctor (Maryland)

“Take charge of your health. Reduce the risk of addiction. Talk to your doctor about opioid pain medications.”

Maryland Department of Health campaign (US-MD), launched February 2018 and re-released with new English and Spanish spots in 2024, urging patients to ask questions whenever a clinician prescribes an opioid pain medication; placed in medical waiting rooms, pharmacies, cinemas, transit and gas-station screens.

Years
2018–now
Country
United States
Budget
Not published; federal STR/SOR grant funds (NASADAD).
Topic
DrugsOpioids
Asks people to
Never startTalk to someone
Strategy
Self efficacySimple instruction
Channel
CinemaClinical settingOutdoorPoint of salePrintRadioSocial (paid)TV
Audience
AdultsGeneral public
Patients being prescribed opioids (ER, general practice and clinic versions), English and Spanish.

Evidence

Self-reportedUnknown

NASADAD's 2021 brief says the campaign received national recognition; no outcome evaluation found.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Related campaigns

Sources

  1. St. Mary's County Health Department: Statewide Opioid Awareness Campaigns news · 2018
  2. Stop Overdose Maryland: Public Awareness Resources (PSA and toolkit page) sponsor · 2026
  3. NASADAD: Addressing Opioid and Stimulant Misuse and Disorders: Maryland STR/SOR brief reference · 2021

Research notes

US-MD. Discovered 2026-10-22 for #17. Unverified (no page found that credits the agency): no creative agency named for this campaign on any page opened. YouTube upload dates (Feb 2024) used for execution years; whether the 2024 videos re-cut the 2018 spots is unconfirmed. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/md-talk-to-your-doctor.json, updated 2026-10-23· Link to this campaign