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mesaaz.gov

Be Aware. Be Strong. Be Healthy Mesa

Also: Be Healthy Mesa

“Be Aware. Be Strong. Be Healthy.”

City of Mesa (US-AZ) youth opioid prevention campaign launched October-November 2025 with the nonprofit The Be Kind People Project and paid for with Mesa's opioid settlement money. It teaches elementary, middle and high school students, parents and educators about the risks of opioids and counterfeit pills and about naloxone, through school dance-and-storytelling programs and the BeHealthyMesa.org resource site.

Years
2025–now
Country
United States
Budget
$474,818.20 awarded to The Be Kind People Project for 'Opioid Prevention and Education Campaign' (approved purpose 'G. Prevent Misuse of Opioids', monthly disbursement from 2025-08-01), Arizona AG FY2026 region report; the city's settlement page lists '$513,000 for the Be Kind People Project partnership' within $1.26 million for community education and outreach.
Topic
DrugsMental healthOpioids
Asks people to
Never startRecognizeTalk to someone
Strategy
Self efficacyTrusted messenger
Channel
EventsSchoolWebsite
Audience
ParentsYouth
Elementary, middle and high school students in Mesa (with Mesa Public Schools), their caregivers and educators.

Evidence

NoneUnknown

No reach or outcome figures found. The program page cites a claim that '83% of teens are less likely to misuse pills after learning the facts' without a source.

Sponsor (who paid)

Credits (who made it)

Related campaigns

Sources

  1. Arizona Attorney General: FY2026 region report, One Arizona opioid settlement disbursements and expenditures (Table 2.1, Mesa) sponsor · 2026
  2. City of Mesa: Opioid Settlement Funds sponsor
  3. The Be Kind People Project: Be Healthy Mesa program page sponsor
  4. Be Healthy Mesa campaign site sponsor

Research notes

US-AZ (City of Mesa). Discovered 2026-10-22 for #17 (local campaigns pass; method: settlement-report). Opened 2026-10-22: AZ AG FY2026 region report (xlsx parsed: LG Mesa, recipient The Be Kind People Project, $474,818.20 awarded and disbursed, 'Opioid Prevention and Education Campaign', date 2025-08-01); City of Mesa settlement page ($513,000 partnership; $1.26M education and outreach; Oct 20, 2025 partnership release linked but not opened); BKPP program page (names the campaign; says Mesa 'selected The Be Kind People Project to receive a portion of the City's opioid settlement funds'); behealthymesa.org (City of Mesa initiative with BKPP; covers opioids, counterfeit pills and fentanyl, naloxone; English only; no embedded videos). Launch timing (MesaNow release Oct 20, 2025; BKPP announcement Nov 3, 2025; messages starting later in November) is from search-result text only (MesaNow returned 503). Mesa Public Schools as delivery partner is from those search results, not the opened pages. The same report lists a separate $115,000 Mesa award to BKPP for 'The Power of Prevention: Be Kind, Be Informed, Be Safe' (from 2025-07-01, $21,886.11 disbursed); not counted here, and may be the school-assembly program. BKPP is a nonprofit, credited as creative (it designs and delivers the content). No individual ads with URLs found. Numbers to check before reuse: $474,818.20 (state report) vs $513,000 (city page); the program page's statistics (e.g. '5 in 10 counterfeit pills contain a deadly dose of fentanyl', '83% of teens…') are unsourced.

Record cases/mesa-be-healthy-mesa.json, updated 2026-10-22· Link to this campaign