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NoMODeaths

Also: No MO Deaths

Missouri Department of Mental Health public education campaign (US-MO) run with the University of Missouri-St. Louis Missouri Institute of Mental Health under the federal Opioid State Targeted Response and State Opioid Response grants. Billboards, radio, posters and transit signs used the words of people who use drugs and their families, gathered in 2019 focus groups (e.g. 'Don't give up on treatment. It's worth the work.') with a text line for help; nomodeaths.org lists treatment, naloxone and recovery services.

Years
2019–now
Country
United States
Budget
Together with Time 2 Act: 'at least $800,000 on advertising in 2019'; the NoMODeaths advertising budget was later cut in half and moved to direct services, although federal funding rose for fiscal 2021 and 2022 (KFF Health News).
Topic
Harm reductionOpioids
Asks people to
Reduce stigmaSeek helpStart
Strategy
Service linkStigma reductionTestimonial
Channel
OutdoorPrintRadioSMSWebsite
Audience
AdultsGeneral public
People who use opioids and their loved ones.

Evidence

Self-reportedUnknown

Program lead Rachel Winograd reported a big increase in website visits and texts to the information line after the ads ran (no figures given).

Sponsor (who paid)

Credits (who made it)

  • University of Missouri-St. Louis, Missouri Institute of Mental Health (UMSL-MIMH) Research evaluation, 2017- source

Related campaigns

Sources

  1. NoMODeaths (campaign/program site) sponsor
  2. KFF Health News: Are Public Health Ads Worth the Price? Not if They're All About Fear (Jan 2021) news · 2021

Research notes

US-MO. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: UMSL-MIMH (nomodeaths.org says it provides administration, implementation and evaluation). Unverified (no page found that credits the agency): a search snippet of a PTTC Network page mentions a marketing agency but the page returned 404 and no name was found. Whether paid ads ran after 2021 is not confirmed (KFF says the ad budget was halved; the site is still online in 2026, so endYear left open). No executions found. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/mo-no-mo-deaths.json, updated 2026-10-23· Link to this campaign