Time 2 Act Missouri

▶Videoyoutube.com

Also: Time2Act · Stop Overdose in Missouri

“The Time to Act is Now”

Missouri Department of Health and Senior Services opioid overdose campaign and website (time2actmissouri.com, US-MO), advertising since at least 2019 with testimonial videos (e.g. influencer Mac Curran on his opioid addiction), fentanyl spots, and 'Stop Overdose in Missouri' how-to videos on recognizing an overdose, giving naloxone and using fentanyl test strips, plus a Good Samaritan law spot and a partner social-media toolkit.

Years: 2019–now
Country: United States
Budget: Together with NoMODeaths: 'at least $800,000 on advertising in 2019' by the state health and mental health departments, 'with the help of federal funds' (KFF Health News, from ad agency and partner data).
Topic: Drugs Harm reduction Opioids
Asks people to: Recognize Seek help Start
Strategy: Policy paired Self efficacy Service link Testimonial
Channel: Social (organic)Social (paid)TV Website
Audience: General public Young adults

Evidence

Self-reportedUnknown

One Mac Curran testimonial video drew more than 100,000 Facebook views (KFF Health News, 2021); no outcome evaluation found.

Sponsor (who paid)

Missouri Department of Health and Senior Services (DHSS) State local government, funder

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Time2ActMissouri.com Testimonial: Mac's Story social-organic · youtube
Fentanyl - Time2ActMissouri.com (a) social-organic · youtube
Fentanyl - Time2ActMissouri.com (b) social-organic · youtube
Fentanyl - Time2ActMissouri.com (c) social-organic · youtube
Good Samaritan (:30) tv · youtube
Good Samaritan (:15) tv · youtube
Spot the Signs of Opioid Overdose | Stop Overdose in Missouri social-organic · youtube
How to Use a Fentanyl Test Strip | Stop Overdose in Missouri social-organic · youtube
The Signs and Symptoms of Overdose | Stop Overdose in Missouri social-organic · youtube
How to Administer Naloxone | Stop Overdose in Missouri social-organic · youtube
How to Use Fentanyl Test Strips | Stop Overdose in Missouri social-organic · youtube
How to use Naloxone by Injection | Stop Overdose in Missouri social-organic · youtube
How to use Naloxone Nasal | Stop Overdose in Missouri social-organic · youtube

Related campaigns

NoMODeaths 2019–now

Sources

Time 2 Act Missouri (campaign site) sponsor
Time 2 Act Missouri: Overdose Awareness Toolkit sponsor
DHSS: Overdose Prevention & Response sponsor
KFF Health News: Are Public Health Ads Worth the Price? Not if They're All About Fear (Jan 2021) news · 2021

Research notes

US-MO. Discovered 2026-10-22 for #17. Unverified (no page found that credits the agency): KFF cites 'ad agencies' for the spending figure without naming them. Executions are on DHSS's HealthyLivingMo YouTube channel (titles and channel confirmed via YouTube oEmbed); upload years not captured. Start year from the KFF 2019 spending figure; earliest Wayback capture of time2actmissouri.com is July 2020. No source says opioid settlement money paid for it. Ad library search: "Time2Act", "Time 2 Act Missouri", "Missouri Department of Health and Senior Services". Procurement search 2026-10-22: no award naming the vendor found; a statewide 'Opioid Overdose Prevention Awareness Campaign' media RFP (thebidlab listing, state not shown) describes the existing effort. Missouri Accountability Portal not searched. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/mo-time-2-act.json, updated 2026-10-23· Link to this campaign