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Make Mississippi OD Free

Also: ODfree.org · OD Free Mississippi

“Make Mississippi OD Free”

Mississippi State Department of Health and Mississippi Public Health Institute overdose prevention campaign (US-MS), funded by CDC Overdose Data to Action, that promotes the ODfree.org site with TV, radio, digital and print ads on drug take-back, overdose loss, teens and fentanyl, stigma and free mailed naloxone.

Years
2022–now
Country
United States
Budget
Site footer cites a CDC/HHS financial assistance award totaling $2,540,192, 100% CDC-funded (award scope beyond the campaign not stated).
Topic
DrugsHarm reductionOpioids
Asks people to
Reduce stigmaSeek helpStartTalk to someone
Strategy
Service linkSimple instructionTestimonial
Channel
PrintRadioSocial (paid)TVWebsite
Audience
General publicOlder adultsParentsYouth
Pages for parents and teens on fentanyl, overdoses in the Black community, 'Pain on the Job' for workers, and grandparents/households for take-back.

Evidence

NoneUnknown

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Related campaigns

Sources

  1. ODfree.org: Make Mississippi OD FREE (campaign site) sponsor
  2. ODfree.org: About OD Free / Overdose Data to Action sponsor
  3. ODfree.org PSA playlist (YouTube) archive
  4. Mississippi Public Health Institute YouTube channel archive

Research notes

US-MS. Discovered 2026-10-22 for #17. Start year 2022 = earliest Wayback capture of odfree.org (Apr 2022); launch date not found. A CDC Mississippi funding page (search snippet, not opened) says the state launched the 'Make Mississippi OD Free' public education campaign to promote the site, and an MSDH page (search snippet) lists website, social, digital, TV, radio and print. Executions: the ten ':30/:15 ODfree.org PSA' spots come from the playlist linked on odfree.org; the 'Takeback 2024' and 'QR Oct 26' spots are on the MSPHI channel with matching creative (Grandma, Teens) but are not labelled ODfree, so their link to this campaign is inferred; years for them come from YouTube's relative dates or titles. Unverified (no page found that credits the agency): no outside agency named; MSPHI holds the site copyright. Not settlement-funded per any source found (CDC OD2A). Possibly related research: Seitz et al. 2022 and Steen et al. 2025 on Mississippi prescription-opioid storage/disposal messages and take-back boxes (see docs/opioid-campaigns-literature.md); link to this campaign not established. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/ms-make-mississippi-od-free.json, updated 2026-10-23· Link to this campaign