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Stand Up, Mississippi

Also: StandUp Mississippi · Be Bold. Be Brave. Be Better. Together.

“Bold. Brave. Better. Together.”

Mississippi Department of Mental Health opioid awareness campaign (US-MS), launched in late 2017 with state partners including the Bureau of Narcotics, that uses TV, radio, outdoor, digital and print ads, recovery stories and free naloxone training to reduce stigma, promote treatment and prevent overdose. DMH re-bid the media buy in 2020, 2021 and 2023 and sought a vendor to expand it again in January 2026.

Years
2017–now
Country
United States
Budget
Media-buy bids capped at $100,000 (IFB 3160004663, Oct 2021) and $150,000 (IFB 3160005746, Apr 2023), per DMH solicitations.
Topic
DrugsHarm reductionOpioids
Asks people to
RecognizeReduce stigmaSeek helpStart
Strategy
Service linkStigma reductionTestimonialTrusted messenger
Channel
EventsOutdoorPrintRadioSocial (paid)TVWebsite
Audience
AdultsGeneral public
2021 and 2023 bids target high-risk and rural Mississippians aged 24-55 in high-risk occupations (construction, food service, farming, manufacturing, oil refining); later work adds an Opioid Workplace Awareness Initiative toolkit for employers.

Evidence

Self-reportedUnknown

Sponsor-reported outputs only: by 2019 more than 18,000 naloxone doses distributed to law enforcement and first responders and 14 treatment centers funded (MPB). No outcome evaluation found.

Sponsor (who paid)

Credits (who made it)

  • The Focus Group (Biloxi, MS) Media, 2020-2024 source

Executions (individual ads)

Related campaigns

Sources

  1. Stand Up, Mississippi (campaign site) sponsor
  2. Stand Up, Mississippi: Project Funding (SAMHSA SOR, mPACC) sponsor
  3. MPB: State agencies roll out opioid awareness campaign (Dec 2017) news · 2017
  4. MPB: Mississippi is ramping up its opioid awareness campaign (Sept 2019) news · 2019
  5. DMH Notice of Intent to Award, IFB 3160003934 Comprehensive Communications Campaign for Opioid Awareness (Nov 2020) sponsor · 2020
  6. DMH IFB 3160004663: Stand Up, Mississippi Communication Campaign for Opioid Awareness (Oct 2021) sponsor · 2021
  7. DMH IFB 3160005746: Stand Up, Mississippi Communication Campaign (2023) sponsor · 2023
  8. DMH Notice of Intent to Award, IFB 3160005746 (Apr 2023) sponsor · 2023
  9. DMH Request for Quotes: STAND UP Campaign expansion (Jan 2026) sponsor · 2026
  10. MUW partners with Stand Up, Mississippi for International Overdose Awareness Day (Aug 2022) news · 2022
  11. Stand Up, Mississippi YouTube channel archive

Research notes

US-MS. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: The Focus Group (Biloxi) won DMH's opioid-awareness communications bid in Nov 2020 (IFB 3160003934) and the Stand Up media bid in Apr 2023 (IFB 3160005746); the scope is media buys using messaging 'developed for Stand Up, Mississippi by their creative design firm', so the role is media. Unverified (no page found that credits the agency): the creative design firm is never named in DMH documents; standupms.org links to an fcg-staging.dev staging host, and Fahrenheit Creative Group (Jackson) bid in 2020, but no page says FCG made the creative. Winner of the Dec 2021 Stand Up IFB (3160004663) not found; the only Dec 2021 award notice on the DMH page is for Behind the Mask (also The Focus Group). Not settlement-funded per any source found; funding cited is SAMHSA SOR. YouTube upload years from page metadata; 2018 spots are pre-2021 but the campaign ran 2021-2026 (bids 2021, 2023, RFQ Jan 2026). Not checked: whether the Jan 2026 RFQ was awarded. Ad library search: "Stand Up, Mississippi", "standupms". Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/ms-stand-up-mississippi.json, updated 2026-10-23· Link to this campaign