multco.usRecovery Is Possible (Multnomah County)
“Recovery Is Possible”
Multnomah County Health Department outdoor and social campaign run March 18 to September 1, 2024 during the county's fentanyl emergency, with 9 major and 34 arterial billboards placed in ZIP codes ranked by overdose 911 calls and social media stories of local people in recovery, urging people to call Lines for Life (988) or visit Recovery Network of Oregon and countering the stigma that keeps people from recovery services.
- Years
- 2024
- Country
- United States
- Budget
- $99,600 (Multnomah County).
- Topic
- DrugsOpioids
- Asks people to
- Reduce stigmaSeek help
- Strategy
- Service linkStigma reductionTestimonial
- Channel
- OutdoorPrintSocial (paid)
- Audience
- AdultsGeneral public
Evidence
NoneUnknown
No evaluation found. Planned metrics: Lines for Life referral calls and Recovery Network of Oregon web visits, app downloads and enrollments.
Sponsor (who paid)
- Multnomah County Health Department State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- Expect Fentanyl 2024
Sources
Research notes
US-OR (Portland). No agency named in the releases. Settlement funding not stated. Discovered 2026-10-22 for #17. Procurement search 2026-10-22: Multnomah County Health Department's communications roster RFPQ-110-2022 (multiple award, NAICS 541810) lists 19 firms, including Actual Industries, Colehour & Cohen, Happylucky, Gyroscope Pictures and Sunny Day Productions (Bid Banana mirror of the award). Possible vendor: one of these roster firms; the USD 99,600 buy is not tied to a named vendor. Coates Kokes (credited on Expect Fentanyl) is not on that roster.
Record cases/multnomah-recovery-is-possible.json, updated 2026-10-22· Link to this campaign