multco.usExpect Fentanyl
“Expect Fentanyl”
Multnomah County (Portland) Health Department youth fentanyl awareness campaign for ages 13-20, part of the county's 90-day fentanyl emergency, run May to early October 2024 with social videos on Instagram, Snapchat, YouTube and TikTok, Spotify and Pandora audio, billboards and bus shelter and bench ads near high schools, plus school posters and handouts, warning how common fentanyl-laced counterfeit pills have become.
- Years
- 2024
- Country
- United States
- Budget
- $184,784 total: $86,500 to Coates Kokes to develop the campaign and $98,284 in targeted media through October 2024 (Multnomah County).
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognize
- Strategy
- Fear appeal
- Channel
- OutdoorRadioSchoolSocial (paid)
- Audience
- ParentsYouth
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Multnomah County Health Department State local government, funder and creator
Credits (who made it)
- Coates Kokes Creative, 2024 source
Related campaigns
- Fentanyl Aware (Oregon) 2023–now
- Recovery Is Possible (Multnomah County) 2024
- One Pill Can Kill 2021–now
Sources
Research notes
US-OR (Portland). Credits checked 2026-10-22 against fetched pages: Coates Kokes ('The Health Department contracted with Coates Kokes, a Portland-based strategic communications agency, to develop the campaign for $86,500'). 'radio' here means streaming audio (Spotify, Pandora). No ad uploads found on YouTube. Discovered 2026-10-22 for #17.
Record cases/multnomah-expect-fentanyl.json, updated 2026-10-22· Link to this campaign