▶Videoyoutube.comAléjate de las drogas. El fentanilo te mata
Also: Stay away from drugs. Fentanyl kills you
“Aléjate de las drogas. El fentanilo te mata.”
Mexican federal government campaign launched 7 January 2025 under President Claudia Sheinbaum to keep fentanyl use from taking hold among adolescents. Twelve agencies coordinate classroom sessions for 11.8 million secondary and upper-secondary students (two or three 10-15 minute talks a week with teacher and parent guides), posters, billboards and TV/social spots on fentanyl's harms, with the Línea de la Vida helpline for care.
- Years
- 2025–now
- Country
- Mexico
- Topic
- DrugsOpioids
- Asks people to
- Never startSeek helpTalk to someone
- Strategy
- Fear appealService link
- Channel
- OutdoorSchoolSocial (organic)Social (paid)TV
- Audience
- ParentsYouthSecondary and upper-secondary students (11.8 million), their teachers and parents.
Evidence
NoneUnknown
No evaluation found. Announced as permanent; launched amid US tariff pressure over fentanyl trafficking.
Sponsor (who paid)
- Gobierno de México (Presidencia; coordinated by the Coordinación General de Asuntos Intergubernamentales y de Atención Ciudadana) Foreign government, funder and creator
- Secretaría de Educación Pública (SEP) Foreign government, partner (prevention in schools)
- Secretaría de Salud / CONASAMA Foreign government, partner (care)
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Aléjate de las drogas, el fentanilo te mata (STPS upload) 2025 · tv · youtube
- Alejate de las drogas. Fentanilo (SEP) 2025 · tv · youtube
- Contraste: El fentanilo te mata (SEP) 2025 · social-paid · youtube
- Spot Órganos Fentanilo (SEP) 2025 · tv · youtube
- El fentanilo te mata. Lo ponen en otras drogas para engancharte. (CONASAMA) 2025 · social-paid · youtube
- Aléjate de las drogas, el fentanilo mata. Gobierno de México. Spot 2 (third-party upload) 2025 · tv · youtube
Related campaigns
Sources
Research notes
Discovered 2026-10-22 for #17. No agency named in the fetched pages. Coordinator: Leticia Ramírez Amaya (former SEP secretary). Executions are government-agency YouTube uploads (oEmbed-confirmed; years from listing ages) plus one third-party re-upload. Successor to the SEP 2023 classroom strategy (mx-sep-si-te-drogas-te-danas). The 2019-2020 federal campaign 'En el mundo de las drogas no hay final feliz' focused on methamphetamine (crystal) and is not filed here.
Record cases/mx-alejate-de-las-drogas-el-fentanilo-te-mata.json, updated 2026-10-22· Link to this campaign