Estrategia en el aula: Prevención de adicciones. Si te drogas, te dañas

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Also: El fentanilo te mata (SEP 2023)

“Si te drogas, te dañas.”

Mexican Ministry of Public Education (SEP) classroom campaign under President López Obrador, started in 2023 (upper-secondary schools from 17 April 2023), in which teachers gave short, repeated sessions on the harms of drugs, mainly fentanyl, to secondary and upper-secondary students, with a teachers' guide and videos.

Years: 2023–2024
Country: Mexico
Topic: Drugs Opioids
Asks people to: Never start
Strategy: Fear appeal
Channel: School Social (organic)
Audience: Youth
Secondary and upper-secondary (bachillerato) students in all 32 states.

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

Secretaría de Educación Pública (SEP), Gobierno de México Foreign government, funder and creator

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Estrategia en el aula: Prevención de adicciones » El fentanilo te mata 2023 · school · youtube

Related campaigns

Aléjate de las drogas. El fentanilo te mata 2025–now

Sources

'Si te drogas, te dañas': SEP inicia el 17 de abril estrategia contra el fentanilo (El Universal, 8 Apr 2023) news · 2023

Research notes

Discovered 2026-10-22 for #17. No agency named. SEP teachers' guide (gob.mx attachment 813744) not opened. End year assumed; continued and rebranded in Jan 2025 as 'Aléjate de las drogas. El fentanilo te mata'.

Record cases/mx-sep-si-te-drogas-te-danas.json, updated 2026-10-22· Link to this campaign