National Fentanyl Awareness Day

▶Videoyoutube.com

Annual spring day of action, first held 10 May 2022, organized by Song for Charlie and recognized by the DEA, that asks companies, nonprofits, government agencies, schools and families to share fentanyl and counterfeit-pill information. DEA marks it each year with a video message from its administrator; Snap and Meta run in-app content. The fifth annual day was 29 April 2026.

Years: 2022–now
Country: United States
Topic: Drugs Opioids
Asks people to: Never start Recognize Talk to someone
Strategy: Simple instruction
Channel: Events School Social (organic)Website
Audience: General public Parents Youth

Evidence

NoneUnknown

Sponsor (who paid)

Song for Charlie NGO, organizer
U.S. Drug Enforcement Administration Federal government, partner
Snap Inc. and Meta Industry, platform partners

Credits (who made it)

Not recorded yet.

Executions (individual ads)

National Fentanyl Awareness Day - Administrator Milgram PSA (DEA) 2022 · social-organic · youtube
National Fentanyl Awareness Day message from DEA Administrator Anne Milgram (May 2024) 2024 · social-organic · youtube
National Fentanyl Awareness Day message from DEA Administrator Terry Cole (April 2026) 2026 · social-organic · youtube
NFAD toolkit and social assets (Song for Charlie) 2026 · website · sponsor-site

Related campaigns

Song for Charlie: fentapills and Real Talk About Fake Pills 2020–now
One Pill Can Kill 2021–now
National Fentanyl Prevention and Awareness Day (21 August) 2022–now
Heads Up and Snapchat fentanyl education 2021–now

Sources

DEA recognizes first ever National Fentanyl Awareness Day (DEA, 10 May 2022) sponsor · 2022
National Fentanyl Awareness Day, April 29 (Song for Charlie) sponsor · 2026
Fentanyl Awareness (DEA campaign page, via Wayback) sponsor · 2026
Honoring the third annual National Fentanyl Awareness Day (Snap, 7 May 2024) sponsor · 2024
Our work to raise awareness of the dangers of fentanyl and help people who are impacted (Meta, 9 May 2023) sponsor · 2023

Research notes

Discovered 2026-10-22 for #17. Not to be confused with National Fentanyl Prevention and Awareness Day (21 August, Facing Fentanyl). Meta (May 2023) calls it 'Senate-designated and DEA-recognized'; the Senate resolution was not located. Dates moved year to year (10 May 2022, 9 May 2023, 7 May 2024, 29 April 2026). No credits: no agency named on any page found. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/national-fentanyl-awareness-day.json, updated 2026-10-23· Link to this campaign