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Anyone. Anytime.

Also: Anyone.Anytime.NH · The Doorway-NH campaign (2019 rebrand)

“Anyone. Anytime.”

New Hampshire Department of Health and Human Services opioid awareness campaign (US-NH) announced September 2015 by Governor Hassan with a 24-hour hotline, raising awareness of heroin use, naloxone, Good Samaritan protections and treatment; rebranded in 2019 to promote The Doorway treatment access points.

Years
2015–now
Reach
15M impressions as reported
“Agency reports over 15 million impressions and paid TV, cable and radio reaching over 70% of the target population;”
Country
United States
Topic
DrugsOpioids
Asks people to
Seek helpStart
Strategy
Simple instruction
Channel
OutdoorPrintRadioSocial (paid)TVWebsite
Audience
General public

Evidence

Self-reportedUnknown

Agency reports over 15 million impressions and paid TV, cable and radio reaching over 70% of the target population; no outcome evaluation found.

Sponsor (who paid)

  • New Hampshire Department of Health and Human Services, Bureau of Drug and Alcohol Services State local government, funder

Credits (who made it)

  • JSI (John Snow, Inc.) Creative, 2015-2017 source
  • JSI (John Snow, Inc.) Creative, 2018-2020 source

Executions (individual ads)

Related campaigns

Sources

  1. NHPR: New Hampshire launches statewide opioid awareness campaign news · 2015
  2. JSI: Anyone.Anytime.NH Opioid Prevention Campaign reference
  3. JSI: The Doorway-NH Opioid Awareness Campaign (Wayback, Dec 2024) reference
  4. NPHIC 2017 paper: Anyone. Anytime.NH - New Hampshire's Opioid Crisis Public Awareness Campaign reference · 2017
  5. Heley K et al. Reducing Health-Related Stigma Through Narrative Messages. Health Commun reference · 2019 · DOI 10.1080/10410236.2019.1598614 · PMID 31014112
  6. Ledford VA et al. Don't Call Them "Unclean" Or "Unkempt": Analyzing the Harmful Direct and Indirect Effects of Opioid Stigma Marks on Stigmatizing Attitudes and Behavioral Intentions. J Health Commun reference · 2025 · DOI 10.1080/10810730.2025.2552949 · PMID 40898421
  7. Ledford V et al. The Influence of Stigmatizing Messages on Danger Appraisal: Examining the Model of Stigma Communication for Opioid-Related Stigma, Policy Support, and Related Outcomes. Health Commun reference · 2021 · DOI 10.1080/10410236.2021.1920710 · PMID 33941010
  8. Hom JK et al. The impact of news photographs on drug-related stigma: A randomized message testing experiment in a National Sample of US Adults. Prev Med reference · 2025 · DOI 10.1016/j.ypmed.2025.108293 · PMID 40311941
  9. Krendl AC et al. Addiction onset and offset characteristics and public stigma toward people with common substance dependencies: A large national survey experiment. Drug Alcohol Depend reference · 2022 · DOI 10.1016/j.drugalcdep.2022.109503 · PMID 35644088
  10. Frkovich J et al. Opioid-Related Public Health Communication Campaigns: An Environmental Scan. Am J Health Promot reference · 2022 · DOI 10.1177/08901171221082471 · PMID 35365055
  11. Anyone.Anytime.NH campaign site (Wayback, Apr 2018) archive · 2018
  12. The Doorway NH (successor program site; Wayback, Oct 2026) archive · 2026

Research notes

US-NH. Credits checked 2026-10-22 against fetched pages: JSI (JSI project page, read via Wayback because the old healthcommunication.jsi.com/?p=453 link now redirects to an unrelated image: Anyone.Anytime.NH, dates 2015-2017, services including branding, copywriting, media planning, video production and evaluation); JSI (Doorway-NH project page, read via Wayback: 'JSI first developed and implemented the Anyone.Anytime.NH opioid prevention campaign in 2015; in February 2019, JSI rebranded it as the Doorway NH campaign', working with the NH Bureau of Drug and Alcohol Services on paid media, social media and outreach materials across video, website, social, print, radio, TV and outdoor; dates 2018-2020). NHPR (29 Sep 2015) confirms the launch. Corrected 2026-10-22: Anyone.Anytime years changed from 2015-2019 to 2015-2017 as stated by JSI; the 2019 Doorway rebrand is now confirmed on a fetched page and credited separately (2018-2020). Executions: 30 recovery-story videos (Jessica, Ira, Fay, DJ, Andy, Alex) from 'The Doorway NH' YouTube channel, all uploaded about 2019 per YouTube's relative dates; ids confirmed via oEmbed. No Doorway campaign flight after 2020 was found; NH's next statewide opioid campaign found is Unlabeled (2026, nh-unlabeled). No settlement funding found. Ad library search: "The Doorway NH", "NH DHHS", "Anyone Anytime NH". Evaluation links reviewed 2026-10-22: six general opioid-stigma message studies (Heley 2019, Ledford 2021, Ledford 2025, Hom 2025, Krendl 2022, Frkovich 2022 environmental scan) set to reference; none evaluates this campaign. Site status 2026-10-22: taken over (anyoneanytimenh.org now a Thai online-gambling site, 'GIGASLOT88'); Wayback copy: https://web.archive.org/web/20180413174457/https://anyoneanytimenh.org/. The current state program site is thedoorway.nh.gov (blocks scripts; read via Wayback, Oct 2026).

Record cases/nh-anyone-anytime.json, updated 2026-10-22· Link to this campaign