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unlabeled.nh.gov

Unlabeled

New Hampshire Department of Health and Human Services fentanyl-prevention campaign for youth and young adults (US-NH), launched by Governor Kelly Ayotte on International Overdose Awareness Day 2026, warning that counterfeit and unlabeled pills can contain fentanyl and encouraging young people to look out for each other.

Years
2026–now
Country
United States
Topic
DrugsOpioids
Asks people to
Never startRecognizeTalk to someone
Strategy
Peer crowd
Channel
OutdoorPrintSocial (paid)Website
Audience
Young adultsYouth
Youth and young adults; messages shaped with colleges, young adult organizations and focus groups/testing panels with hundreds of youth.

Evidence

NoneUnknown

No evaluation yet; formative focus groups and testing panels reported.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. Rochester Post (City of Rochester NH): New Hampshire launches 'Unlabeled' youth-focused fentanyl awareness campaign news · 2026
  2. The Pulse of NH: NH launches youth fentanyl awareness campaign (31 Aug 2026) news · 2026

Research notes

US-NH. Discovered 2026-10-22 for #17. Reposted DHHS release: ads 'will appear on social media platforms visited most frequently by youth and young adults and will include digital, print, and out-of-home placement'; the campaign is tied to DHHS's 'Strong as Granite' behavioral health brand. unlabeled.nh.gov returned 403 to direct fetches and has no Wayback copy, so no executions or credits were found. Strategy 'peer-crowd' is loose: the campaign is youth-informed, not a subculture brand. Unverified (no page found that credits an agency). Settlement funding not stated. Ad library search: "Unlabeled", "unlabeled.nh.gov", "NH DHHS". Procurement search 2026-10-22: No award naming the campaign found. NH DHHS's SOR-funded public awareness vendor in 2021 was Griffin & Associates Marketing (USD 250,000, 'multi-media public awareness campaign' for the Doorway system, Governor and Council 27 Oct 2021, via USAspending); possible but weak lead for 2026.

Record cases/nh-unlabeled.json, updated 2026-10-22· Link to this campaign