SIDS information campaigns (Norway)
Norwegian campaigns to stop prone sleeping, first in Hordaland county around 1990 and then nationally. Prone sleeping and SIDS fell sharply; later information on smoking, breastfeeding and co-sleeping changed little.
- Years
- 1990–now
- Country
- Norway
- Topic
- Infant sleep
- Asks people to
- Substitute
- Strategy
- Simple instruction
- Channel
- Clinical settingPrint
- Audience
- Parents
Evidence
ObservationalPositive
In Hordaland, prone sleeping among reference infants fell from 64% (1987-89) to 8% (1990-92) and SIDS from 3.5 to 1.6 per 1,000 live births. A later national campaign cut non-supine sleeping from 33.7% to 13.6%, but smoking, non-breastfeeding and co-sleeping barely changed, especially among young and less educated mothers.
Sponsor (who paid)
- Norwegian health authorities Foreign government, lead
Credits (who made it)
Not recorded yet.
Related campaigns
- Reduce the risk of SIDS campaign (Sweden) 1992–now
- Back to Sleep 1994–now
Sources
- Sleeping position and sudden infant death syndrome (SIDS): effect of an intervention programme to avoid prone sleeping evaluation · 1995 · DOI 10.1111/j.1651-2227.1995.tb13653.x · PMID 7795344
- Changes in parental risk behaviour after an information campaign against sudden infant death syndrome (SIDS) in Norway evaluation · 2004 · DOI 10.1111/j.1651-2227.2004.tb00715.x · PMID 15046283
- The decline in the incidence of SIDS in Scandinavia and its relation to risk‐intervention campaigns reference · 1997 · DOI 10.1111/j.1651-2227.1997.tb15180.x · PMID 9343276
Research notes
Dates and sponsor of the national campaign need confirming from the 2004 paper. Found through OpenAlex (October 2026 sleep pass, see docs/sleep-campaigns-openalex.md). Findings paraphrased from abstracts; check the paper before quoting a number.
Record cases/norway-sids-campaign.json, updated 2026-10-23· Link to this campaign