Reduce the risk of SIDS campaign (Sweden)
Swedish campaign from 1992, delivered mainly through child health clinics, advising parents to avoid prone sleeping and smoking. Ten years on, prone sleeping had fallen from 32% to 7% and smoking in pregnancy from 24% to 10%.
- Years
- 1992–now
- Country
- Sweden
- Topic
- Infant sleep
- Asks people to
- StopSubstitute
- Strategy
- Simple instruction
- Channel
- Clinical settingPrint
- Audience
- Parents
Evidence
ObservationalPositive
Comparing infants born 1991-95 with infants born 2002: prone sleeping fell from 32% to 7%, supine rose from 35% to 44% (side sleeping remained common), and maternal smoking in pregnancy fell from 24% to 10%. After the campaign, maternal smoking became a stronger independent SIDS risk factor (adjusted OR 1.84 to 4.11).
Sponsor (who paid)
- Swedish health authorities Foreign government, lead
Credits (who made it)
Not recorded yet.
Related campaigns
- SIDS information campaigns (Norway) 1990–now
- Back to Sleep 1994–now
Sources
- [Parents have accepted the advice on how to prevent sudden infant death]. evaluation · 2004 · PMID 15101212
- Maternal smoking: an increasing unique risk factor for sudden infant death syndrome in Sweden evaluation · 2004 · DOI 10.1080/08035250310023495 · PMID 15188973
- The decline in the incidence of SIDS in Scandinavia and its relation to risk‐intervention campaigns reference · 1997 · DOI 10.1111/j.1651-2227.1997.tb15180.x · PMID 9343276
Research notes
Found through OpenAlex (October 2026 sleep pass, see docs/sleep-campaigns-openalex.md). Findings paraphrased from abstracts; check the paper before quoting a number.
Record cases/sweden-reduce-the-risk.json, updated 2026-10-23· Link to this campaign