Don't gamble on safety. Buy legal cannabis.
“Don't gamble on safety. Buy legal cannabis.”
Nevada Cannabis Compliance Board billboard campaign (US-NV) launched May 2025 and running to 30 June 2026 on the Las Vegas Strip, downtown, airport approaches and near Stateline, flipping the 'Don't gamble with marijuana' billboard from Fear and Loathing in Las Vegas to urge adults 21+ to buy tested cannabis from licensed stores.
- Years
- 2025–2026
- Country
- United States
- Topic
- CannabisDrugs
- Asks people to
- Substitute
- Strategy
- Humor
- Channel
- OutdoorWebsite
- Audience
- Adults
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- Nevada Cannabis Compliance Board State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- Why Buy Legal New York 2023–now
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-NV. A legal-market channeling campaign more than a health campaign; kept because it is the state regulator's public message on product safety. No Nevada state youth prevention campaign found; the Nevada Dispensary Association's 2017 'Good to Know' site is industry-run and pre-2018 (logged as skip).
Record cases/nv-ccb-dont-gamble-on-safety.json, updated 2026-10-28· Link to this campaign