Why Buy Legal New York
“Why Buy Legal New York”
New York State Office of Cannabis Management campaign (US-NY) launched in April 2023, before 4/20, urging adults 21+ to buy lab-tested cannabis from licensed dispensaries and store it away from kids and pets, with English and Spanish PSAs on TV, streaming, Instagram and Facebook, a dispensary directory and a safer-consumption guide.
- Years
- 2023–now
- Country
- United States
- Topic
- CannabisDrugs
- Asks people to
- Substitute
- Strategy
- Simple instructionTestimonial
- Channel
- OutdoorPrintSocial (paid)TVWebsite
- Audience
- Adults
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- New York State Office of Cannabis Management State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- Cannabis Conversations 2022
- Cannabis Honestly 2026–now
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-NY. Governor's release (opened): mainly digital (social, streaming) plus transit and place-based ads; PSAs and print in English and Spanish. 'Testimonial': some PSAs featured licensed operators, per amNY / Queens Post coverage summarized by a search tool (not opened). Partly a market-channeling campaign (legal vs illicit) rather than a health campaign. Ad library search: "Why Buy Legal", "Office of Cannabis Management".
Record cases/ny-why-buy-legal.json, updated 2026-10-28· Link to this campaign