Friends for Life (Oregon)
“Friends for Life”
Overdose prevention campaign for 13- to 25-year-olds launched in Oregon on August 27, 2026 by the Oregon Health Authority and Oregon Department of Education with Washington's Health Care Authority, encouraging young people to look out for friends: talk about fentanyl and fake pills, recognize an overdose and use naloxone. It offers a school and community toolkit in seven languages (posters, wallet cards, social content) at orfriendsforlife.com.
- Years
- 2026–now
- Country
- United States
- Budget
- "supported by federal funding from the Substance Abuse and Mental Health Services Administration and the Centers for Disease Control and Prevention" (OHA).
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- RecognizeStartTalk to someone
- Strategy
- Simple instructionTrusted messenger
- Channel
- PrintSchoolSocial (organic)Website
- Audience
- ParentsYoung adultsYouth
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Oregon Health Authority; Oregon Department of Education State local government, funder and creator
- Washington State Health Care Authority State local government, partner (originating campaign)
Credits (who made it)
Not recorded yet.
Related campaigns
- Friends for Life 2023–now
- Fentanyl Aware (Oregon) 2023–now
Sources
Research notes
US-OR. Brought to Oregon from Washington HCA's campaign of the same name; see wa-friends-for-life. No agency named. Discovered 2026-10-22 for #17. Procurement search 2026-10-22: No Oregon award found. The campaign is shared with the Washington State Health Care Authority, whose Friends for Life creative is credited to DH (see wa-friends-for-life); possible vendor for the Oregon adaptation: DH. OHA's release names no vendor.
Record cases/or-friends-for-life.json, updated 2026-10-22· Link to this campaign