fentanylaware.comFentanyl Aware (Oregon)
Also: Fentanyl Aware Northwest
“Fentanyl Aware”
Oregon Health Authority five-week English and Spanish social media campaign launched May 7, 2024 (National Fentanyl Awareness Day) on fentanyl facts, naloxone, Oregon's good Samaritan law and the risks of mixing drugs, relying on test strips or using alone. It adapted a 2023 campaign Lane County Public Health built with OHA funds, which Clatsop, Columbia and Tillamook counties also adapted as Fentanyl Aware Northwest.
- Years
- 2023–now
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- RecognizeStart
- Strategy
- Simple instruction
- Channel
- Social (organic)Social (paid)Website
- Audience
- General publicYoung adults
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Oregon Health Authority State local government, funder and creator
- Lane County Public Health State local government, original creator (2023)
Credits (who made it)
Not recorded yet.
Related campaigns
- Expect Fentanyl 2024
- Friends for Life (Oregon) 2026–now
Sources
Research notes
US-OR. Whether the posts were paid is not stated ('social media campaign'). fentanylaware.com reads normally as of 2026-10-22: it is Lane County's site ('Fentanyl Aware Lane County'), from the 2023 county campaign the OHA effort adapted, not an OHA page. No agency named; settlement funding not stated (Oregon's OSPTR Board funds 'Oregon Public and Behavioral Health Campaigns' per a 2026 OD2A summary - search snippet, not linked to this campaign). Discovered 2026-10-22 for #17. Procurement search 2026-10-22: Oregon agency-expenditure open data (data.oregon.gov y9g9-xsxs) shows OHA's main communications vendor is Brink Communications (large payments 2019-2024), but nothing ties it to this Lane County-originated campaign; no award found.
Record cases/or-fentanyl-aware.json, updated 2026-10-22· Link to this campaign