Oregon Tobacco Prevention and Education Program (Smokefree Oregon)
Also: TPEP · Smokefree Oregon
Oregon comprehensive tobacco program (US-OR) created in 1997 after voters passed Measure 44, a 30-cent cigarette tax with 10% set aside for prevention. It includes a countermarketing campaign (later branded Smokefree Oregon), a quitline, county coalitions and school grants.
- Years
- 1997–now
- Country
- United States
- Budget
- $8.5 million a year (2001 MMWR).
- Topic
- Tobacco
- Asks people to
- Never startStopSupport a policy
- Strategy
- Cessation service linkPolicy paired
- Channel
- OutdoorRadioSchoolSocial (paid)TV
- Audience
- AdultsGeneral publicYouth
Evidence
ObservationalPositive
Per capita taxed cigarette packs in Oregon fell substantially after the 1996 tax and the program began, exceeding the national decline (MMWR 1999). Eighth-grade smoking fell more in funded schools than comparison schools 1999-2000 (MMWR 2001). OHA credits the program with a 32% fall in adult smoking (2019-21 report). Media effects are not separated from tax and program effects.
Sponsor (who paid)
- Oregon Health Authority, Tobacco Prevention and Education Program (originally Oregon Health Division) State local government, funder and creator
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- smokefree__oregon ad, Dec 22, 2025 2025 · social-paid · meta-ad-library · 1K - 2K impressions · spend <$100
Related campaigns
Sources
- CDC. Decline in cigarette consumption following implementation of a comprehensive tobacco prevention and education program--Oregon, 1996-1998. MMWR 1999;48(7):140-3 evaluation · 1999 · PMID 10077459
- CDC. Effectiveness of school-based programs as a component of a statewide tobacco control initiative--Oregon, 1999-2000. MMWR 2001;50(31):663-6 evaluation · 2001 · PMID 11785566
- Oregon Health Authority: TPEP Program Information sponsor
- OHA TPEP Report FY19-21 sponsor
- Mosbaek CH et al. The association between advertising and calls to a tobacco quitline. Tob Control 2007 evaluation · 2007 · DOI 10.1136/tc.2007.020222 · PMID 18048626
Research notes
US-OR. Smokefree Oregon campaign details (start year, agency, creative) not verified separately. Ad library search: "Smokefree Oregon", "Oregon Health Authority", "Oregon Tobacco Quit Line". Evaluation sources added 2026-10-22 (citation snowballing / helpline pass): Mosbaek 2007; evidence level and outcome unchanged.
Record cases/or-tobacco-prevention-education-program.json, updated 2026-10-22· Link to this campaign