Phone Sleeps First

“Phone Sleeps First”

Student-run campaign at Singapore universities asking students aged 18-25 to put their phone away between 10pm and 6am, built around a streak-based Sleep Challenge. Participants cut bedtime phone use by about 1 to 1.3 hours a night.

Years: 2025–now
Country: Singapore
Topic: Sleep
Asks people to: Stop
Strategy: Collective challenge
Channel: Events Social (organic)
Audience: Young adults

Evidence

Self-reportedPositive

Campaign team reports participants cut bedtime phone use by about 58 to 81 minutes a night (target 60), with over 300 challenge submissions and over 1,000 event attendees. Self-reported by the campaign team.

Sponsor (who paid)

Nanyang Technological University communication students Academic, lead

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

Phone sleeps first: a campaign to reduce phone usage before bed amongst university students aged 18–25 in Singapore sponsor · 2026

Research notes

Institution inferred from similar NTU Wee Kim Wee School campaign reports; confirm. Found through OpenAlex (October 2026 sleep pass, see docs/sleep-campaigns-openalex.md). Findings paraphrased from abstracts; check the paper before quoting a number.

Record cases/phone-sleeps-first.json, updated 2026-10-23· Link to this campaign