The Pillow Police
Also: Let's Free Our Zees
2014 Singapore public information campaign by Nanyang Technological University students teaching parents of 6-9 year olds about children's sleep deprivation, with a toolkit and community outreach.
- Years
- 2014
- Country
- Singapore
- Topic
- Sleep
- Asks people to
- Start
- Strategy
- Self efficacy
- Channel
- EventsPrintSocial (organic)
- Audience
- ParentsParents of primary school children aged 6-9
Evidence
Self-reportedUnknown
Evaluated by the team with a post-campaign survey and media analysis; results not in the abstract.
Sponsor (who paid)
- Nanyang Technological University, Wee Kim Wee School of Communication and Information (students) Academic, creator
Credits (who made it)
Not recorded yet.
Related campaigns
- Simmons Good in Bed 2010
- Phone Sleeps First 2025–now
Sources
- The pillow police campaign sponsor · 2014
Research notes
Found through OpenAlex (October 2026 sleep pass, see docs/sleep-campaigns-openalex.md). Findings paraphrased from abstracts; check the paper before quoting a number.
Record cases/pillow-police.json, updated 2026-10-23· Link to this campaign