Cannabis: It's not worth the risk (Quebec)
“It's not worth the risk.”
Government of Quebec cannabis risk campaign (CA-QC) reported in February 2019, after legalization, using surreal hallucination-style images of warped body parts and unnatural hair growth with the lines 'There's no way cannabis can do this. But the risks are real' and 'It's not worth the risk', pointing to risk information, parent advice and addiction help at encadrementcannabis.gouv.qc.ca.
- Years
- 2019–now
- Country
- Canada
- Topic
- CannabisDrugs
- Asks people to
- Never startTalk to someone
- Strategy
- HumorMetaphor
- Channel
- Website
- Audience
- General publicParentsYoung adults
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- Gouvernement du Québec Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. CA-QC. Name is descriptive from the tagline; French title not found. Launch date, channels (likely TV and web) and agency not confirmed; only the website is recorded. Ganjapreneur called it 'utterly weird' (not opened). End year unknown.
Record cases/qc-cannabis-not-worth-the-risk.json, updated 2026-10-28· Link to this campaign