L'encadrement du cannabis, noir sur blanc

“L'encadrement du cannabis, noir sur blanc”

Government of Quebec information campaign (CA-QC) launched 6 August 2018 on the province's cannabis rules before and after legalization on 17 October 2018: TV and radio spots (including 28 Indigenous radio stations and multicultural radio), Facebook posts, Google search ads and online pre-roll, pointing to encadrementcannabis.gouv.qc.ca.

Years: 2018
Country: Canada
Topic: Cannabis Drugs
Asks people to: Start
Strategy: Policy paired Simple instruction
Channel: Radio Search Social (organic)Social (paid)TV
Audience: General public

Evidence

NoneUnknown

No evaluation or reach figures found.

Sponsor (who paid)

Gouvernement du Québec, Ministère de la Santé et des Services sociaux Foreign government, funder and creator

Credits (who made it)

Not recorded yet.

Related campaigns

Cannabis: It's not worth the risk (Quebec) 2019–now
SAAQ road safety advertising (Lg2 era) 2011–now

Sources

MSSS fiche technique: Campagne d'information sur l'encadrement du cannabis (August 2018) sponsor · 2018

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. CA-QC. Flights: TV/radio 6-26 Aug and 8-16 Oct 2018; post-legalization TV 17 Oct - 25 Nov 2018 (one 30 s and six 15 s spots), radio 17-28 Oct. A spring 2018 youth awareness push is mentioned by Portage (not opened). Agency not named.

Record cases/qc-encadrement-cannabis-noir-sur-blanc.json, updated 2026-10-28· Link to this campaign