Quit the Hit
Also: Key to Quit (Oklahoma promotion)
Instagram-based vaping cessation program for teens and young adults built by Rescue Agency, in which small groups led by a facilitator support each other through quitting. State tobacco programs in South Carolina, Oklahoma (promoted with the 2024 'Key to Quit' ads featuring Oklahomans who quit) and North Carolina offer it.
- Years
- 2021–now
- Country
- United States
- Topic
- TobaccoVaping
- Asks people to
- Seek helpStop
- Strategy
- Cessation service linkSelf efficacyTestimonial
- Channel
- Social (organic)Social (paid)TV
- Audience
- Young adultsYouthTeens 13-17 in the program; Oklahoma's Key to Quit ads aimed at 13-24.
Evidence
ObservationalPositive
South Carolina 2021-2023 baseline and follow-up surveys of participants: quitting confidence rose and any 30-day vaping and number of vaping days fell (no comparison group; authors from Rescue Agency, Stalgaitis 2025).
Sponsor (who paid)
- South Carolina Department of Public Health, Division of Tobacco Prevention and Control State local government, funder and creator
- Oklahoma Tobacco Settlement Endowment Trust (TSET) State local government, funder and creator
Credits (who made it)
- Rescue Agency Creative source
Executions (individual ads)
- Key to Quit (Oklahoma) 2024 · social-paid
Related campaigns
- Behind the Haze 2021–now
Sources
- Stalgaitis CA et al. Youth Tobacco Control in the Digital Age: Impact of South Carolina's Youth Tobacco Education and Vaping Cessation Social Media Programs. Int J Environ Res Public Health 2025;22(2):269 evaluation · 2025 · DOI 10.3390/ijerph22020269 · PMID 40003494
- Real Oklahomans Star in New Campaign to Help Teens and Young Adults Quit Vaping (TSET, 26 Aug 2024) sponsor · 2024
Research notes
Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). A cessation service plus the ads that promote it. startYear 2021 from the South Carolina evaluation window. North Carolina's QuitlineNC teen page lists it (seen in search results, not opened). A single-arm pilot trial of peer-mentored social media groups for youth vaping cessation (JMIR Pediatr Parent 2026, PMID 42184373) may be this program; not checked. Website QuitTheHitNow.com.
Record cases/quit-the-hit.json, updated 2026-10-28· Link to this campaign