Rhode Island Polysubstance Use Campaign

Rhode Island statewide paid campaign, active by 2023 and relaunched in 2025, warning that intentionally or unintentionally combining two or more substances sharply raises overdose risk even at small amounts, on connected TV, paid social, cinema pre-show trailers, gas-pump video, streaming radio, bar coasters and RIPTA bus kings in English, Spanish and Portuguese.

Years: 2023–now
Country: United States
Topic: Alcohol Drugs Harm reduction Opioids
Asks people to: Recognize Stop
Strategy: Fear appeal
Channel: Cinema Outdoor Point of sale Radio Social (paid)TV
Audience: Adults General public

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

Rhode Island EOHHS, BHDDH and RIDOH Behavioral Health Statewide Communications Team State local government, funder and creator

Credits (who made it)

Not recorded yet.

Related campaigns

If It's Not Your Prescription, Assume Fentanyl. Every Pill. Every Time. 2023–now
The Facts (Rhode Island) 2024–now

Sources

Governor's Overdose Task Force meeting deck, 13 Dec 2023 sponsor · 2023
Governor's Overdose Task Force meeting deck, 11 Jun 2025 sponsor · 2025
EOHHS: No Matter Why You Use release (describes Polysubstance Use campaign, via Wayback) sponsor · 2025

Research notes

US-RI. Media list and languages from the Dec 2023 deck. 'point-of-sale' stands for bar coasters. Launch date, agency and funding not found. Discovered 2026-10-22 for #17. Procurement search 2026-10-22: no award naming the vendor found. BHDDH 'worked with Duffy & Shanley' on a 2020 SAMHSA-funded polysubstance campaign (about USD 458,000; ri.gov release 23758, search result); RDW Group is credited on the same team's 2025 campaign; possible vendors.

Record cases/ri-polysubstance-use.json, updated 2026-10-22· Link to this campaign