The Facts (Rhode Island)
Also: Toxic Drug Supply · FACTS Campaign
“In Rhode Island, fentanyl causes 78% of overdose deaths.”
Rhode Island text-based paid campaign launched in late 2024 as new creative for the state's existing Toxic Drug Supply campaign, presenting stark local overdose facts from RIDOH's July 2024 data (e.g. "In Rhode Island, fentanyl causes 78% of overdose deaths") on social and display banners, bus kings and digital bus interiors with QR codes, and 15- and 30-second Spotify audio, with Spanish versions, driving to PreventOverdoseRI.org.
- Years
- 2024–now
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- RecognizeSeek help
- Strategy
- Fear appealService link
- Channel
- OutdoorRadioSocial (paid)
- Audience
- AdultsGeneral public
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Rhode Island EOHHS, BHDDH and RIDOH Behavioral Health Statewide Communications Team State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
Research notes
US-RI. Four creative directions were shown to EOHHS, RIDOH and BHDDH leadership; this one was chosen. The deck says six paid behavioral health campaigns were then active (Unintentional Youth Poisonings, Polysubstance Use, Small Amount (fentanyl), 988, Three Words, Substance-Exposed Newborns, Toxic Drug Supply). The earlier Toxic Drug Supply campaign's start date was not found; a July 2020 GoLocalProv story on a $500K state campaign asking 'Is your drug dealer a vegan' may be its predecessor (headline only, via Wayback). No agency named. Discovered 2026-10-22 for #17. Procurement search 2026-10-22: no award naming the vendor found; possible vendors RDW Group (same team's 2025 campaign) or Duffy & Shanley (BHDDH 2020 campaign; ri.gov release 23758, search result, not opened).
Record cases/ri-the-facts-overdose-campaign.json, updated 2026-10-22· Link to this campaign